Winning Across Global Markets : How Nokia Creates Strategic Advantage in a Fast-Changing World

by Dan Steinbock

• ISBN13: 9780470604038
• ISBN10: 0470604034
• Format: eBook
• Copyright: 2010-03-01
• Publisher: Jossey-Bass

Summary

Lessons for attaining global competitiveness, one market at a time, from international business giant NokiaWinning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantageThis book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Table of Contents

Introduction

Success Through Legacy and Globalization

Strategy Through Executive Team

How Nokia's Values, Culture, and People Contribute to Success

Building a Globally Networked Matrix Organization

Innovating Globally via R&D Networks

Developing Strategic Capabilities Across the World

How Nokia Is Growing and Transforming Its Business Areas

Competing in Global Markets: The Rise of Large Emerging Economies

How Nokia Seeks to Sustain Leadership

Appendix: Nokia's Key Executives

Notes

Acknowledgments

About the Author

Index

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