Winning in Asia, U. S. Style : Market and Nonmarket Strategies for Success

by Aggarwal, Vinod K.

• ISBN13: 9780312239114
• ISBN10: 0312239114
• Format: Hardcover
• Copyright: 2003-06-14
• Publisher: Palgrave Macmillan

Summary

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on US investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

Author Biography

Vinod K. Aggarwal is Professor of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley.

Table of Contents

Preface	vii
Contributors	ix
List of Abbreviations	x
Part One Theoretical Framework and Economic Overview	1	(46)
Chapter One Analyzing American Firms' Market and Nonmarket Strategies in Asia	3	(23)
Vinod K. Aggarwal
Chapter Two U.S. Foreign Direct Investment in Asia	26	(21)
Shujiro Urara
Part Two Case Studies	47	(190)
Chapter Three American Presence in Accountancy Services in Japan	49	(20)
Fukunari Kimura
Chapter Four Finding the Right Chemistry: The U.S. Chemical Industry in Asia	69	(26)
Kun-Chin Lin
Chapter Five The American Automobile Industry in Asia	95	(44)
Beverly Crawford and Nick Biziouras
Chapter Six American Telecommunications in Japan	139	(29)
Takahiro Yamada
Chapter Seven American Software in Asia: Enterprise Software in Japan and Beyond	168	(38)
Trevor H. Nakagawa
Chapter Eight Market and Nonmarket Strategies of the U.S. Electronics Industry	206	(31)
John Ravenhill
Part Three Conclusion	237	(36)
Chapter Nine Lessons from American Firms' Strategies in Asia	239	(34)
Vinod K. Aggarwal
Index	273