Winning in Asia

by Williamson, Peter J.

• ISBN13: 9780875846200
• ISBN10: 0875846203
• Format: Hardcover
• Copyright: 2004-05-01
• Publisher: Harvard Business School Pr

Summary

The first book to spell out exactly what multinational and local Asian firms must do to compete successfully in post-crisis AsiaWhile the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdoms to cross-border competition. And China's rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be no going back to the "Asian norm" of the 80s and 90s.Most importantly, it tackles head-on the critical issue of what companies-both local Asian businesses and multinational corporations operating in Asia-must do and how they must change in order to compete successfully in the next round of Asian competition.

Author Biography

Peter J. Williamson is the Professor of Asian Business and International Management at INSEAD.

Table of Contents

Preface	vii
Chapter 1 Asian Competition: The Next Round	1	(30)
Chapter 2 Asia's Business Heritage: Benefits and Baggage	31	(30)
Chapter 3 Stepping Up to the Asian Productivity Challenge	61	(28)
Chapter 4 Ramping Up Asian Innovation	89	(34)
Chapter 5 Building Asian Brands	123	(34)
Chapter 6 Creating a New Breed of Asian Multinationals	157	(34)
Chapter 7 Consolidating the Asian Playing Field	191	(28)
Chapter 8 Winning Strategies for Asia's New Reality	219	(20)
Notes	239	(10)
Index	249	(12)
About the Author	261
0801878365
Preface	ix
I. A Model of Psychodynamics
1. Definitions of Id, Ego & Superego	3	(13)
2. A Pictorial Model of Id, Ego & Superego	16	(8)
3. Id Psychology & Ego Psychology	24	(13)
4. Object-Relations Theory & Self-Psychology	37	(16)
5. The Primitive Defenses	53	(12)
6. The Psychotic, Borderline, Depressive & Cohesive Levels of Separation-Individuation	65	(7)
7. Attachment Theory	72	(15)
8. Affect Theory	87	(16)
II. Development
9. The Development Lines of Sense of Self & Interpersonal Relationships	103	(21)
10. Pathology of the Self	124	(35)
11. Disorders of Interpersonal Relationships	159	(30)
12. Combined Problems with Self & Relationships	189	(18)
III. Psychotherapy
13. History, Diagnosis & Treatment	207	(31)
14. Clinical Presentation: Bob	238	(13)
15. Clinical Presentation: Gwen	251	(16)
16. Clinical Presentation: Terry	267	(20)
17. Clinical Presentation: Rosilyn	287	(32)
Summary & Conclusions	319	(2)
References	321	(6)
Index	327