Winning E-Learning Proposals The Art of Development and Delivery

by Kapp, Karl

• ISBN13: 9781932159042
• ISBN10: 1932159045
• Format: Hardcover
• Copyright: 2003-05-01
• Publisher: J. Ross Publishing

Summary

Winning E-Learning Proposals illustrates how to make significant profits in the competitive e-learning industry by revealing proven methods for preparing winning proposals. It provides step-by-step instructions for an effective capture strategy, designing a persuasive written proposal and creating a winning sales presentation.

Author Biography

Karl M. Kapp, Ed.D., CFPIM, CIRM, is a leading expert in the field of e-learning, Assistant Director of the well-known and prestigious Institute for Interactive Technologies and Associate Professor at Bloomsburg University, where he teaches classes on writing winning e-learning proposals. Dr. Kapp earned his doctorate of education in Instructional Technology from the University of Pittsburgh. He is an experienced practitioner and consultant on retainer with several e-learning software firms and is the software editor of the trade magazine APICS -The Performance Advantage. Dr. Kapp has hundreds of published articles to his credit and has published several successful books. He is a popular speaker at both national and international learning conferences.

Table of Contents

Foreword
Preface
Acknowledgments
The Author
The Contributors
About the Institute for Interactive Technologies
Web Added Value
Preliminary Work
The E-Learning Business Acquisition Process	p. 3
Receiving the RFP	p. 21
Reviewing the RFP	p. 33
Defining the Problem	p. 59
Conceptualizing a Winning Solution	p. 73
Good Writing Is Essential	p. 93
Charts, Graphs, Illustrations, and Other Eye Catchers	p. 111
Team Writing	p. 127
The Proposal Document
Front Matter	p. 143
Executive Summary	p. 165
Description of Problem/Overview of Solution	p. 181
Solutions	p. 189
Project Management and Schedule	p. 223
Budget	p. 251
Calculating Return on Investment	p. 273
Corporate Capabilities	p. 281
The Appendix	p. 287
Presenting the Proposal
Presenting a Winning Proposal	p. 297
Endnotes	p. 317
Index	p. 323
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