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9780470128343

Winning Gifts Make Your Donors Feel Like Winners

by
  • ISBN13:

    9780470128343

  • ISBN10:

    0470128348

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-01-09
  • Publisher: Wiley

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Summary

The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

Author Biography

Thomas D. Wilson is the Vice President and Western Regional Manager for Campbell & Company, a national consulting firm offering nonprofit organizations counsel in advancement planning, fundraising, marketing communications, and executive search. Tom's career in fundraising spans more than a quarter century and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board and staff training.

Table of Contents

Preface
Acknowledgment
About the Author
A Winning Gift for Your Donor
People Centered Fundraising
Donor Values
Listen
Seek Winning Gifts For Your Organization
Make Your Case
The Win-Win Ask
After Winning the Gift
Coda - The Summary Review
Postlude
Appendixes
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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