Wireless Data Services: Technologies, Business Models and Global Markets

by Chetan Sharma , Yasuhisa Nakamura

• ISBN13: 9780521828437
• ISBN10: 0521828430
• Format: Hardcover
• Copyright: 2004-01-12
• Publisher: Cambridge University Press

Summary

There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

Table of Contents

List of figures	xii
About the authors	xv
Foreword	xvii
Acknowledgements	xx
List of abbreviations	xxii
1 Introduction	1	(11)
1.1 Progress in wireless technology	3	(1)
1.2 The business model and global wireless competition	4	(1)
1.3 Cross-cultural challenges	5	(1)
1.4 What makes this book unique?	6	(1)
1.5 How is the book organized?	7	(2)
1.6 Who should read this hoot:?	9	(1)
1.7 Summary	10	(2)
2 The impact of globalization	12	(20)
2.1 The impact of globalization and wireless technology on education	13	(2)
2.2 The impact of 9/11 on the world	15	(5)
2.3 Globalization: culture and lifestyle	20	(2)
2.4 Effect on business sectors	22	(1)
2.5 Operator perspective	23	(3)
2.6 Equipment manufacturer perspective	26	(3)
2.7 Computer industry perspective	29	(3)
3 Adoption trends and analysis by region	32	(20)
3.1 USA	32	(5)
3.2 South America	37	(2)
3.3 Japan	39	(3)
3.4 South Korea	42	(1)
3.5 China, Taiwan and Hong Kong	43	(2)
3.6 Europe	45	(2)
3.7 Australia	47	(1)
3.8 Africa	48	(1)
3.9 The growth of WLAN	49	(3)
4 Subscriber needs and expectations	52	(13)
4.1 Personal subscribers	52	(4)
4.2 Enterprise subscribers	56	(9)
5 The wireless value chain	65	(30)
5.1 The wireless value chain	66	(12)
5.2 Aggregators - content/application/services	78	(2)
5.3 Enterprise solution providers	80	(1)
5.4 Where is the value in the wireless value chain?	81	(1)
5.5 Analyzing the forces influencing the value chain	82	(12)
5.6 Conclusion	94	(1)
6 Global wireless technologies: systems and architectures	95	(29)
6.1 The pervasive computing landscape	95	(4)
6.2 Systems and architectures	99	(3)
6.3 Packet data	102	(5)
6.4 2G cellular systems (GSM, cdmaONE, PDC and TDMA)	107	(2)
6.5 Wireless LAN, home networks	109	(6)
6.6 PAN	115	(1)
6.7 Evolution scenarios towards 3G	116	(4)
6.8 Devices and terminals	120	(3)
6.9 Smart cards	123	(1)
7 Global wireless technologies: network, access, and software	124	(35)
7.1 Network and access technologies	124	(1)
7.2 Position location	124	(3)
7.3 Fiberless optical system	127	(2)
7.4 Smart antennas	129	(1)
7.5 Wireless WAN	130	(1)
7.6 IP-based technologies	130	(2)
7.7 Voice	132	(4)
7.8 Telematics	136	(2)
7.9 Biometrics	138	(5)
7.10 Software: catalyst to wireless internet	143	(1)
7.11 SMS	143	(2)
7.12 Software agents	145	(1)
7.13 Middleware/gateway components	146	(1)
7.14 Service discovery and synchronization	147	(3)
7.15 Transcoding of content	150	(2)
7.16 Mobile internet	152	(7)
8 Business models and strategies	159	(34)
8.1 Introduction	159	(1)
8.2 The i-mode phenomenon	160	(6)
8.3 Business model for content service providers	166	(7)
8.4 Business model of advertising and publishing services	173	(3)
8.5 Business model for device manufacturers	176	(2)
8.6 Business model for operators	178	(4)
8.7 Business model for WLAN operators	182	(3)
8.8 Business model for platform services	185	(1)
8.9 Business model of fixed wireless integration	186	(1)
8.10 Business model for 3G services: differentiation from 2G systems	187	(5)
8.11 Conclusion	192	(1)
9 Business issues and challenges	193	(33)
9.1 Hyping: a useful business strategy?	194	(3)
9.2 Transition from flat rate to à la carte billing models	197	(2)
9.3 Mobile SPAM	199	(1)
9.4 WLAN business	200	(3)
9.5 Interoperability	203	(1)
9.6 Decreasing churn and increasing ARPU	204	(2)
9.7 3G auctions and spectrum	206	(1)
9.8 Consolidation	207	(2)
9.9 Market saturation and search for new market strategies	209	(2)
9.10 Privacy	211	(4)
9.11 Security	215	(1)
9.12 Position location rollout and privacy	216	(4)
9.13 Mobile fraud	220	(3)
9.14 Transfer of technology	223	(2)
9.15 Conclusion	225	(1)
10 Technology issues and challenges	226	(26)
10.1 Technology development and the laws	226	(4)
10.2 Spectrum issues	230	(2)
10.3 Challenge for high-performance devices	232	(1)
10.4 IEEE 802.11 vs bluetooth vs 3G	233	(2)
10.5 Transition from 2.5G to 3G	235	(3)
10.6 Battery life	238	(1)
10.7 Security	239	(5)
10.8 Transcoding and usability - phones/apps/services	244	(1)
10.9 Global roaming	245	(2)
10.10 Billing and payment issues	247	(5)
11 Case studies	252	(10)
11.1 Southern wines and spirits	252	(2)
11.2 British petroleum	254	(3)
11.3 SEGA	257	(3)
11.4 RIM in enterprise	260	(1)
11.5 Conclusions	261	(1)
12 Perspectives	262	(26)
12.1 Introduction	262	(1)
12.2 One-on-one with Mark Anderson	262	(5)
12.3 One-on-one with Frank Yester	267	(5)
12.4 One-on-one with Jon Priai	272	(4)
12.5 One-on-one with Steve Wood	276	(5)
12.6 One-on-one with Mark Tapling	281	(3)
12.7 Conclusion	284	(4)
13 Future of wireless technologies, applications and services	288	(42)
13.1 Introduction
13.2 Systems beyond 3G (B3G)	292	(6)
13.3 Future of devices and displays	298	(1)
13.4 Battery technology	298	(2814)
13.5 How to get on well with a limited frequency resource?	3112
13.6 Re-configurable terminal/software defined radio technology	303	(1)
13.7 Mesh networks	304	(3)
13.8 Seamless migration and multiple wireless systems	307	(1)
13.9 Multimodal user interfaces	308	(2)
13.10 Wearable computing	310	(1)
13.11 Ultrawideband technology	311	(3)
13.12 Applications and services	314	(6)
13.13 The promise of Web services	320	(2)
13.14 Intelligent agents	322	(2)
13.15 R&D	324	(5)
13.16 Conclusions	329	(1)
14 Conclusions and recommendations	330	(13)
14.1 Background factors for predicting the future of mobile business	331	(2)
14.2 Scenarios	333	(3)
14.3 Lessons	336	(2)
14.4 What is next?	338	(2)
14.5 Epilog	340	(3)
References and recommended reading	343	(6)
Books	343	(3)
Magazine articles and whitepapers	346	(2)
Reports	348	(1)
Index	349