Wireless Horizon

by Steinbock, Dan

• ISBN13: 9780814407141
• ISBN10: 0814407145
• Format: Hardcover
• Copyright: 2002-12-16
• Publisher: Amacom Books

Summary

"Mobile communications and the wireless web are not just conveniences or curiosities -- they are the harbingers of a fast-approaching sea change in the way information moves. Destined to be as fundamental to business and social interaction as the personal computer or even the telephone, these technologies and the companies that develop them have become the basis for an entirely redefined industry economy. Wireless Horizon is the first book to chronicle the strategy and competition for leadership in the evolving wireless economy. Featuring an in-depth look at the key drivers of the mobile internet, the author presents the histories, strategies, and technologies of industry giants like Ericsson, Nokia, Motorola, AT&T Wireless, Verizon, NTT DoCoMo, China Telecom, and others. With a look into the future of wireless applications, mobile content, and m- commerce, this book offers not only a clear assessment of the communications industry but also excellent lessons in strategic thinking, financial approach, public policy, and business planning."

Author Biography

Dan Steinbock (New York, NY) is the author of The Nokia Revolution (AMACOM: 0-8144-0636-X) and an affiliate researcher at the Columbia Business School.

Table of Contents

Acknowledgments	vii
Preface	xiii
PART I QUEST FOR WIRELESS HORIZON	1	(62)
Globalization Drivers	3	(28)
Globalization of Technology Innovation	31	(32)
PART II NETWORK OPERATORS: FROM NATIONAL MONOPOLIES TO MARKET LIBERALIZATION	63	(146)
Singular Leadership
The Pre-Cellular Era: From Marconi to U.S. Leadership	65	(20)
The 1G Era: Rise and Decline of U.S. Leadership	85	(28)
Triad Leadership
The 2G Era: Euro-Nordic Pioneers	113	(30)
The 3G Era: Japan's Service Innovation	143	(27)
Struggle for Future Leadership
The Future: The China Card	170	(39)
PART III INDUSTRY CATALYSTS: FROM EQUIPMENT MANUFACTURERS TO ENABLERS	209	(212)
Equipment Manufacturers
Motorola: The Failure of Success	213	(29)
L. M. Ericsson: The Switching Giant	242	(28)
Nokia's Translocal Gamble	270	(32)
Qualcomm: Redefining the Rules	302	(24)
Contractors
From ``Board Stuffers'' to Electronic Manufacturing Services	326	(29)
Enablers
Mobile Vision	355	(26)
IT Vision	381	(40)
PART IV EPILOGUE	421	(16)
Geography, Strategy, and Globalization	423	(14)
Glossary	437	(10)
Notes	447	(42)
Index	489