Women in Mass Communication

by Pamela J. Creedon

• ISBN13: 9781412936941
• ISBN10: 1412936942
• Edition: 3rd
• Format: Hardcover
• Copyright: 2006-06-28
• Publisher: Sage Publications, Inc

Summary

The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women-and men- working in the field.

Table of Contents

Acknowledgments	ix
PART I: TWO DECADES OF PROGRESS?	1	(32)
1. Introduction: We've Come a Long Way, Maybe...	3	(6)
Judith Cramer
Pamela J. Creedon
2. Sexed and Gendered Bodies in Journalism Textbooks	9	(14)
Linda Steiner
3. How to Stir Up a Hornets' Nest: Studying the Implications of Women Journalism Majors	23	(10)
Maurine H. Beasley
PART II: UPDATE ON THE PROFESSIONS	33	(74)
4. Women in Newspaper Journalism (Since the 1990's)	35	(12)
June O. Nicholson
5. Women's Salary and Status in the Magazine Industry	47	(12)
Sammye Johnson
6. Radio: The More Things Change...The More They Stay the Same	59	(14)
Judith Cramer
7. Women and Minorities in Commercial and Public Television News, 1994-2004	73	(12)
Jannette L. Dates
8. Women in Public Relations: Success Linked to Organizational and Societal Cultures	85	(12)
Elizabeth L. Toth
Carolyn Garett Cline
9. Advertising Women: Images, Audiences, and Advertisers	97	(10)
Nancy Mitchell
PART III: SPECIALIZATIONS...	107	(52)
10. The Power to Improve Lives: Women in Health Communication	109	(12)
Julie L. Andsager
11. Scholastic Media: Women in Quantity and Quality...But Is That Enough?	121	(12)
Candace Perkins Bowen
12. Increased Legitimacy, Fewer Women? Analyzing Editorial Leadership and Gender in Online Journalism	133	(14)
Shayla Thiel Stern
13. Women Journalists in Toyland and in the Locker Room: It's All About the Money	147	(12)
Pamela J. Creedon
Roseanna M. Smith
PART IV: INTERNATIONAL PERSPECTIVES	159	(48)
14. Three Steps Forward and Two Steps Back? Women Journalists in the Western World Between Progress, Standstill, and Retreat	161	(16)
Romy Fröhlich
15. Bewitched, Bedeviled, and Left Behind: Women and Mass Communication in a World of Faith	177	(14)
Debra L. Mason
16. The Global Context of Women in Communication	191	(16)
H. Leslie Steeves
PART V: BUILDING A FOUNDATION FOR FURTHER STUDY	207	(66)
17. On the Margins: Examining the Intersection of Women and the Law of Mass Communication	209	(12)
Diane L. Borden
Maria B. Marron
18. Situating "The Other": Women, Racial, and Sexual Minorities in the Media	221	(12)
Carolyn M. Byerly
19. Myths of Race and Beauty in Teen Magazines: A Semiotic Analysis	233	(14)
Meenakshi Gigi Durham
20. The Social Construction of Leadership and Its Implications for Women in Mass Communication	247	(10)
Linda Aldoory
21. Got Theory?	257	(16)
Laura A. Wackwitz
Lana F. Rakow
PART VI: WHERE DO WE GO FROM HERE?	273	(10)
22. Our Conclusion: Gender Values Remain, Inequity Resurges, and Globalization Brings New Challenges	275	(8)
Pamela J. Creedon
Judith Cramer
References	283	(38)
Author Index	321	(8)
Subject Index	329	(6)
About the Editors	335	(2)
About the Contributors	337