Women in Mass Communication

by Creedon, Pamela J.

• ISBN13: 9780803934481
• ISBN10: 0803934483
• Format: Paperback
• Copyright: 1989-06-01
• Publisher: Sage Pubns

Summary

Women in Mass Communication focuses on what may be the single most important issue for professionals in the area of mass communication in the next few decades -- the increasing feminist presence and proliferating feminist perspectives within the field. The volume begins with a look at the study and teaching of mass communication, including such topics as a feminist perspective on media law, gender in a global context, women of colour in communication, and the effect of women communication teachers on their students. Contributors call for significant changes in the way we think of mass communication and represent pioneering efforts to extend feminist theory in the area. The second section examines the status of women in television, ad

Table of Contents

The Academy

Perspectives on Re-Visioning Values in Mass Communication

The Challenge of Re-Visioning Gender Values

Changing Media History Through Women's History

Feminist Perspectives on Media Law

Or Media Law as if Women Mattered

Gender and Mass Communication in a Global Context

Strategies on Studying Women of Color in Mass Communication

Overview and Theoretical Framework

Strategies for Research on Black Women and Mass Communication

Perspectives on the Mass Communication Classroom

The 'Glass Ceiling' Effect on Mass Communication Students

Women in Mass Communication Education

Who Is Teaching Tomorrow's Communicators?

The Profession

A Close-up of Women In, On and Through Mass Communication

Economic Equity and the Journalistic Work Force

Newspapers

Is There a New Majority Defining the News?

Magazines

Women's Employment and Status in the Magazine Industry

Radio

A Woman's Place Is On the Air

Television

Sex Discrimination in the TV Newsroom

Perception and Reality

Advertising

A New 'Genderation' of Images to Women

Public Relations

The $1 Million Penalty for Being a Woman

A Voice and Vision for the Future

Women's Movement Media and Cultural Politics

A Bridge to the Future

Re-Visioning Gender in Communication

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