Women, Media and Sport

by Creedon, Pamela J.

• ISBN13: 9780803952331
• ISBN10: 0803952333
• Format: Hardcover
• Copyright: 1994-02-01
• Publisher: Sage Pubns

Summary

This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports. Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.

Table of Contents

Preface	vii
Part I: Overview and Definitions
Women, Media and Sport: Creating and Reflecting Gender Values	3	(25)
Pamela J. Creedon
The Media's Role in Accommodating and Resisting Stereotyped Images of Women in Sport	28	(17)
Mary Jo Kane
susan L. Greendorfer
Sportswomen in Black and white; Sports History From an Afro-American Perspective	45	(22)
Linda D. Williams
Women in Toyland: A Look at Women in American Newspaper Sports Journalism	67	(41)
Pamela J. Creedon
From Whalebone to Spandex: Women and Sports Journalism in American Magazines, Photography and Broadcasting	108	(51)
Pamela J. Creedon
Conversations With Women Sports Journalists	159	(22)
Judith A. Cramer
Pandering or Empowering? Economics and Promotion of Women's Sports	181	(26)
Pamela J. Creedon
Judith A. Cramer
Elizabeth H. Granitz
Part II: Cultural Contexts and Gender Values
Double Fault: Renee Richards and the Construction and Naturalization of Difference	207	(31)
Susan Birrell
Cheryl L. Cole
Baseball and the Social Construction of Gender	238	(19)
Karlene Ferrante
Global Games, Entertainment and Leisure: Women as TV Spectators	257	(18)
Anne Cooper-Chen
Part III: Developing a New Sports Model
From the Feminine Mystique to the Female Physique: Uncovering the Archetype of Artemis in Sport	275	(25)
Pamela J. Creedon
Gazing at Artemis: The Active Female Archetype in Popular Film	300
Molly Merryman
Reawakening to the Co-Essence Model of Sport: Stanford's Tara VanDerveer Leads the Way	14	(325)
Pamela Sue Highlen
Author Index	339	(7)
Subject Index	346	(9)
About the Contributors	355