Women Preneurs: 21st Century Success Strategies, will appeal to two groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women'¬"s studies and directors of professional development workshops interested in acquiring a supplemental readings book. The second consists of women in the workplace, those contemplating entry, parents who want to provide daughters with the best guidance as well as men and significant others who want those they love to have a safer navigational journey and recognize that the work environment they will enter is not a level playing field. For these people, the book will serve as a valuable resource and guide. Major themes in the book include the nature of the changing workplace, the challenges of organizational life, career strategies, entrepreneurship, home and family balance and tactics for navigating in a turbulent economic climate.

Dorothy Perrin Moore is an Emeritus Professor of Business Administration at The Citadel, Charleston, South Carolina, U.S.A., where she held the title of Distinguished Professor of Entrepreneurship. She is the author of Careerpreneurs-Lessons From Leading Women Entrepreneurs on Building A Career Without Boundaries, which received the ForeWord Magazine Book of the Year Gold Award in the field of Business and the co-author of Women Entrepreneurs-Moving Beyond the Glass Ceiling.

Preface	p. xv
Acknowledgements	p. xvii
About the Author	p. xix
The New Work Landscape	p. 1
Introduction	p. 2
Profile: Gail K. Naughton, Founder, Chairman and CEO, Histogen	p. 2
Working Women	p. 5
The Movement of Women into the Workforce	p. 6
Profile: Nikki Hardin, Founder and Publisher, Skirt!® Magazine	p. 7
Gender at Work	p. 10
Generations	p. 13
The Origins of the Mommy Wars	p. 16
Legislation and Policies	p. 18
Avoiding a Challenge of Discrimination	p. 18
Americans with Disabilities	p. 20
Why Job Analysis?	p. 23
Making Performance Appraisals Effective	p. 25
The Gender Problem of Performance versus Potential	p. 28
The Changing Workplace	p. 30
How Women Have Changed the Business Landscape	p. 30
Profile: Denise L. Devine, Founder, CEO and President, Nutripharm, Int. and Froose® Brand, LLC	p. 32
Glass Floors, Ceiling, Walls Elevators and Cliffs	p. 35
Profile: Eleanor Tabi Haller-Jorden, General Manager, Catalyst Europe	p. 37
Women on Board-The Business Case	p. 39
References	p. 42
Organizations: Leadership and Management	p. 51
Introduction	p. 51
Profile: Rebecca Smith, Founder and President, AD Morgan Corporation	p. 54
Dimensions of Management Approaches to Management	p. 57
Leadership, Management and the Information Revolution	p. 60
Closing the Gap-Moving Beyond Buzzwords	p. 62
Women in Management
Women, Power and Leadership	p. 64
Profile: Maria L. Maccecchini, Ph.D., President and CEO, QR Pharma, Inc.	p. 66
Picking a Management Style	p. 69
Understanding Diversity' and Why It Should be Cultivated	p. 71
Profile: Shabnam Rezaei, President, Big Bad Boo	p. 74
Avoiding Skilled Incompetence	p. 77
Profile: Judith V. Moore, Founder and CEO, Charleston Cookie Company, LLC	p. 80
Values, Ethics and Stress	p. 83
When Companies are Unethical, Everybody Loses	p. 83
The Whistleblowers	p. 85
Ethics and Dealing with Corrupt Companies	p. 87
Work Environments and Stress	p. 89
Work-Life Balance	p. 92
References	p. 95
Work, Life and Career Strategies	p. 102
Introduction	p. 102
Profile: Ruth Ann Menutis, Founder, The Grove and Branded Works	p. 104
The Job	p. 107
Job Hunting	p. 107
Retooling	p. 109
Answering Key Questions	p. 111
Career Networking	p. 115
Building Your Own Brand	p. 117
Profile: Suzy Spafford, Founder and CEO, Suzy's Zoo	p. 119
Labels Can be Confusing	p. 122
Women in Organizations	p. 124
Credentials, Women and Wages	p. 124
Her Power	p. 127
Profile: Aliza Sherman, Founder, Cybergrrl, Conversify and Mediaegg	p. 129
All Minds Needed at the Table	p. 133
Organizational Career Tips	p. 135
Managing Up	p. 135
A Mentor Should be an Advocate	p. 137
Climbing to the Top	p. 140
Profile: Kay Koplovitz, Founder and CEO, Koplovitz & Company	p. 141
Building the Right Networks	p. 144
References	p. 147
On the Road to Entrepreneurship	p. 153
Introduction	p. 153
Profile: Deborah Szekely, Founder, The Golden Door; CoFounder (with Edmond Szekely), Rancho La Puerta	p. 155
The Rise of Modern Women Entrepreneurs	p. 159
Intrapreneurs	p. 159
Profile: Jennet Robinson Alterman, Executive Director, Center for Women	p. 161
Women Entrepreneurs and Corporate Exits	p. 164
Intentional Entrepreneurs and Corporate Climbers	p. 167
Women Entrepreneurs and Success	p. 169
The Incubator Effect	p. 169
Profile: Carol E. Farren, Founder and President, Facility Management Worldwide, Ltd	p. 173
Building Customer LoyaltyùMinding the Gap	p. 176
Patterns and the Future in a Changing World	p. 179
Development of Women Entrepreneurs Globally	p. 179
Women Entrepreneurs and the Innovation Driven Economies	p. 181
Profile: Julie R Weeks, Founder, President and CEO, Womenable	p. 183
Trends in Women's Entrepreneurshi	p. 186
References	p. 188
Preparing for the Future	p. 193
Introduction	p. 193
Profile: Anita Zucker, Chairman and CEO, The InterTech Group	p. 194
Getting What You Deserve	p. 198
Framing Negotiations	p. 198
Negotiating Strategies for Career Success	p. 200
Profile	p. 202
Work-Life BalanceùThe Time Warp	p. 205
Today and Tomorrow	p. 208
Women Entrepreneurs, the Recession and Prospects for the Future	p. 208
Technopreneurs	p. 210
Exploring IT-Where Are the Women?	p. 213
Virtual Work Teams	p. 216
Which Way Government?	p. 219
Passage of Time through Generations	p. 221
The Family Business	p. 221
Challenges in Turning over the Family Business	p. 223
Profile: Anne Shybunko-Moore, Owner and President, GSE Dynamics, Inc	p. 225
References	p. 229
Afterword	p. 237
Acknowledgement to the Post and Courier, Charleston, South Carolina	p. 241
Index	p. 245
Table of Contents provided by Ingram. All Rights Reserved.

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