Word of Mouse : The Marketing Power of Collaborative Filtering

by Riedl, John; Knonstan, Joseph; Vrooman, Eric

• ISBN13: 9780446690829
• ISBN10: 0446690821
• Edition: Reprint
• Format: Paperback
• Copyright: 2004-02-01
• Publisher: Grand Central Pub

Summary

The first book on the newest and most effective form of marketing from two remarkable visionaries is now in trade paperback. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and ultimately, satisfaction.

Author Biography

John Ridel and Joseph A. Konstan are the co-founders of Net Perceptions Eric Vrooman is a freelance editor and writer living in Minneapolis. He teaches creative writing at Gustavus Adolphus College

Table of Contents

Foreword	p. vii
Introduction	p. xv
The Insider's Guide to Collaborative Filtering and Recommender Systems	p. 1
Demonstrate Product Expertise	p. 19
Be a Customer Agent	p. 49
Maintain Excellent Service Across Touchpoints	p. 73
Box Products, Not People	p. 109
Watch What I Do	p. 137
Revolutionize Knowledge Management	p. 157
Use Communities to Create Content	p. 179
Turn Communities into Content	p. 203
The Future of Collaborative Filtering and Recommender Systems	p. 223
Afterword	p. 235
Acknowledgments	p. 239
Index	p. 245
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