Will Work for Fun Three Simple Steps for Turning Any Hobby or Interest Into Cash

by Bechtold, Alan R.

• ISBN13: 9780470231791
• ISBN10: 0470231793
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-05-27
• Publisher: Wiley

Summary

Will Work for Fun presents a simple three-step process for turning your favorite hobby or interest into a reliable source of income. Why stay trapped in a job you hate, when you could turn your fun into your job? No matter what your interests are, Alan Bechtold will show you how to what you love into a real moneymaking career. Packed with stories, examples, exercises, and links to online resources, Will Work for Fun is the cure for another dull day at the office.

Author Biography

Alan R. Bechtold is a veteran of more than twenty-three years of on-line publishing and mar-keting. A leading online marketer—known as "The Wise Old Man of the Internet"—he delivers live seminars on online marketing and publishes multiple newsletters read by more than 45,000 subscribers. Alan is also extremely accessible. He can be reached by simply visiting: www.AlanBechtold.com.

Table of Contents

Acknowledgments	p. ix
Foreword	p. xi
Prologue: "Why Don't They Stop?"	p. xiii
A Million to One	p. xiv
What Would You Do?	p. xvi
We Can All Be Rock Stars	p. xvii
Introduction: The True Nature of Work	p. xix
Round-the-Clock Non-Workaholic	p. xx
Work: A Different View	p. xxi
A Best-Selling Author's Life-Without Writing a Word	p. xxiii
Publishers Make the Real Money	p. xxvii
About the Author	p. xxix
The Sitcom as Life	p. 1
Why Your Life Never Matches What You See on the Screen-And How Easy It Is to Create a Life That Does	p. 1
Inventorying Your Life Experience	p. 14
Identifying Your Real Passion	p. 17
Where You Are Now-And Why	p. 23
Getting Where You Want to Be-Fast	p. 31
FUN Money Profile: Erik D. Stafford	p. 38
Wrap-Up	p. 40
Which Friend Are You?	p. 43
Jenny Gets Started	p. 44
A Different Definition of Work	p. 46
Rachel, Monica, Chandler, or Ross?	p. 50
What about Phoebe-Or Joey?	p. 52
Discovering the Character You Really Play in Your Life	p. 53
Reinventing the Character You Really Play in Your Life	p. 56
FUN Money Profile: Jorge Arguello	p. 59
Wrap-Up	p. 61
It All Starts with a Book	p. 63
Free Fun Is Great Fun	p. 64
Mail Boxed In	p. 66
Plotting Your New Life	p. 67
Storyboarding Your New Life: It's like Planning a Screenplay-But a Lot Easier	p. 71
Casting Call: Plugging In Your Character	p. 75
Characters Count	p. 78
Be Your Own Nielsen-Finding Out What Your Prospects Want to Buy before You Spend One Minute Developing Anything	p. 80
Planning the Happy Ending	p. 84
FUN Money Profile: Lori Steffen and Jeff Wark	p. 86
Wrap-Up	p. 90
Scripting the Pilot	p. 93
A Small Social Experiment	p. 94
If You Can Write-Great!	p. 95
If You Can't Write or Simply Don't Want to Write-Great!	p. 98
The Key to FUN Money: Think like a Publisher	p. 100
Finding the Right Resources	p. 104
Preselling the Fall Season	p. 119
Selecting the Right Product/Promotional Mix	p. 120
FUN Money Profile: Don Strinz	p. 139
Wrap-Up	p. 143
The "Pitch"	p. 147
Selling Isn't Hard When You're Selling You	p. 147
Setting Your Marketing System Goals	p. 148
You Have to Sell Free, Too	p. 149
How to Create a Marketing Campaign That Will Attract Prospects	p. 150
Mr. Whipple Really Knew His Marketing	p. 151
A Driving Rain-of Prospects, Customers, and Cash	p. 160
An Easy Marketing System for $200 or Less	p. 160
Virtually Lock Out Any Potential Competitors	p. 166
FUN Money Profile: Randy Charach	p. 168
Wrap-Up	p. 173
The Payday That Never Ends	p. 177
Recycling: It's Not Just for Aluminum Cans	p. 177
How to Repurpose Everything You Do	p. 178
Your Newsletter-The Constant Marketer	p. 180
Continue Developing and Finding New, Profitable Products and Services to Sell to Your Growing List of Fans	p. 182
FUN Money Profile: C. J. Bronstrup	p. 185
Wrap-Up	p. 189
Epilogue	p. 191
FUN Money Profile: Lee and Robin Collins	p. 192
Afterword	p. 203
Index	p. 205
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