Acknowledgments. | |
Foreword | |
Prologue ôWhy Don't They Stop?ö | |
A Million To One. | |
What Would You Do? | |
We Can All Be Rock Stars. | |
IntroductionThe True Nature of Work. | |
Round-The-Clock Non-Workaholic. | |
Work: A Different View. | |
A Best-Selling Author's LifeûWithout Writing A Word. | |
Publishers Make Real Money. | |
About the Author. | |
The Sitcom As Life. | |
Why Your Life Never Matches What You See On The ScreenûAnd How Easy It Is To Create A Life That Does | |
Inventorying Your Life Experience | |
Identifying Your Real Passion | |
Where You Are NowûAnd Why | |
Getting Where You Want To BeûFast | |
FUN Money Profile: Erik DStafford | |
Wrap-Up | |
Which Friend Are You? | |
Jenny Gets Started | |
A Different Definition Of Work | |
Rachel, Monica, Chandler, Or Ross? | |
What About PhoebeùOr Joey? | |
Discovering The Character You Really Play In Your Life | |
Reinventing The Character You Really Play In Your Life | |
FUN Money Profile: Jorge Arguello | |
Wrap-Up | |
It All Starts With A Book. | |
Free Fun Is Great Fun | |
Mail Boxed In | |
Plotting Your New Life | |
Storyboarding Your New Life: It's Like Planning A ScreenplayùBut A Lot Easier | |
Casting Call: Plugging In Your Character | |
Characters Count | |
Be Your Own NeilsonûFinding Out What Your Prospects Want To Buy Before You Spend One Minute Developing Anything | |
Planning the Happy Ending | |
FUN Money Profile: Lori Steffen and Jeff Wark | |
Wrap-Up | |
Scripting the Pilot. | |
A Small Social Experiment | |
If You Can Write û Great! | |
If You Can't Write, Or Simply Don't Want To Write û Great! | |
The Key To FUN Money: Think Like A Publisher | |
Finding The Right Resources | |
Preselling The Fall Season | |
Selecting The Right Product/Promotional Mix | |
FUN Money Profile: Don Strinz | |
Wrap-Up | |
The ôPitchö. | |
Selling Isn't Hard When You're Selling You. | |
Setting Your Marketing System Goals | |
You Have To Sell Free, Too | |
How To Create A Marketing Campaign That Will Attract Prospects | |
MrWhipple Really Knew His Marketing | |
A Driving Rain ù of Prospects, Customers, and Cash | |
An Easy Marketing System For $200 Or Less | |
Virtually Lock Out Any Potential Competitors | |
FUN Money Profile: Randy Charach | |
Wrap-Up | |
The Payday That Never Ends. | |
Recycling: It's Not Just for Aluminum Cans | |
How to Repurpose Everything You Do | |
Your Newsletter ù The Constant Marketer | |
Continue Developing And Finding New, Profitable Products And Services To Sell To Your Growing List Of Fans | |
FUN Money Profile: C.JBronstrup | |
Wrap-Up | |
Epilogue. | |
FUN Money Profile: Lee andRobin Collins | |
Afterward Mark Joyner | |
Index. | |
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