Working on Health Communication

by Nova Corcoran

• ISBN13: 9781847879233
• ISBN10: 1847879233
• Edition: 1st
• Format: Paperback
• Copyright: 2010-12-29
• Publisher: SAGE Publications Ltd

Summary

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Author Biography

Nova Corcoran is a Senior Lecturer in Health Promotion and Public Health at the University of East London.

Table of Contents

List of figures	p. vii
List of tables	p. ix
Author's acknowledgements	p. xi
Publisher's acknowledgements	p. xiii
Introduction	p. 1
Planning campaigns	p. 7
Frameworks and foundations	p. 23
Starting the campaign process	p. 41
Target groups	p. 59
Channels of communication	p. 77
Designing resources	p. 99
Evaluation in practice	p. 121
Overview: ten campaigns	p. 141
Activity discussions	p. 147
Glossary	p. 159
References	p. 163
Index	p. 181
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