Prologue: Trends in Business | p. 1 |
The Business Environment | p. 13 |
Business Systems | p. 14 |
The Business Economy | p. 40 |
International Business | p. 66 |
Social Responsibilities and Business Ethics | p. 92 |
Business Structures | p. 125 |
Forms of Business Organization | p. 126 |
Entrepreneurship, Small Business, and Franchising | p. 154 |
Management | p. 193 |
The Managerial Process | p. 194 |
Internal Organization of the Firm | p. 224 |
Production and Operations Management | p. 250 |
Human Resources | p. 287 |
Motivation, Leadership, and Group Behavior | p. 288 |
Human-Resource Management | p. 314 |
Labor-Management Relations | p. 350 |
Marketing Management | p. 385 |
The Marketing Process and Marketing Research | p. 386 |
Product and Price Strategies | p. 414 |
Distribution Management | p. 448 |
Promotional Strategies | p. 476 |
Management Information Tools | p. 511 |
Computers and Information Systems | p. 512 |
Accounting | p. 538 |
Finance | p. 571 |
Money and Financial Institutions | p. 572 |
Securities and Securities Markets | p. 606 |
Financial Management | p. 640 |
Further Dimensions and Opportunities | p. 675 |
The Legal and Tax Environment | p. 676 |
Risk and Insurance | p. 706 |
Epilogue: Your Career | p. 738 |
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