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9780538836258

The World of Business

by ;
  • ISBN13:

    9780538836258

  • ISBN10:

    0538836253

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 1995-05-01
  • Publisher: South-Western College Pub
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Supplemental Materials

What is included with this book?

Table of Contents

Prologue: Trends in Businessp. 1
The Business Environmentp. 13
Business Systemsp. 14
The Business Economyp. 40
International Businessp. 66
Social Responsibilities and Business Ethicsp. 92
Business Structuresp. 125
Forms of Business Organizationp. 126
Entrepreneurship, Small Business, and Franchisingp. 154
Managementp. 193
The Managerial Processp. 194
Internal Organization of the Firmp. 224
Production and Operations Managementp. 250
Human Resourcesp. 287
Motivation, Leadership, and Group Behaviorp. 288
Human-Resource Managementp. 314
Labor-Management Relationsp. 350
Marketing Managementp. 385
The Marketing Process and Marketing Researchp. 386
Product and Price Strategiesp. 414
Distribution Managementp. 448
Promotional Strategiesp. 476
Management Information Toolsp. 511
Computers and Information Systemsp. 512
Accountingp. 538
Financep. 571
Money and Financial Institutionsp. 572
Securities and Securities Marketsp. 606
Financial Managementp. 640
Further Dimensions and Opportunitiesp. 675
The Legal and Tax Environmentp. 676
Risk and Insurancep. 706
Epilogue: Your Careerp. 738
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

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