World View

by Garten, Jeffrey E.

• ISBN13: 9781578511853
• ISBN10: 1578511852
• Format: Hardcover
• Copyright: 2000-01-01
• Publisher: Harvard Business School Pr

Summary

How to Globalize to Survive in the New EconomyAt a time in which globalization impacts corporate strategy as never before, corporate leaders are challenged to consider all the implications of a new global economy. Characterized by a myriad of competing forces, this new global economy is highlighted by unprecedented advances in technology of all kinds.With such unrelenting change blurring the view, corporate leaders need the benefit of the best thinking in order to focus on the right global strategies. World View offers just such thinking, featuring examples of strategies and best practices used by successful companies worldwide in moving toward global markets. In his introduction to this collection of Harvard Business Review articles, editor Jeffrey Garten pinpoints five emerging themes: * Operating in a global market requires CEOs to rethink every aspect of their strategies. * The best strategies require that organizations gather massive amounts of information and process it effectively. * Companies that succeed on a global scale are constant innovators, learning and implementing simultaneously. * Great global companies create cultures conducive to extensive internal and external collaboration and networking. * Radical change brings unprecedented opportunity to capture markets and enhance shareholder value.Seeing globalization through the eyes of leading thinkers and executives who have mastered its challenges, World View presents forward-thinking insights for corporate leaders determined to succeed in the always-new and uncertain global economy. A Harvard Business Review Book.

Author Biography

Jeffrey E. Garten is Dean and Williams S. Beinecke Professor in the Practice of International Trade and Finance at the Yale School of Management.

Table of Contents

Introduction	ix
Jeffrey E. Garten
Part I Emerging Markets
The End of Corporate Imperialism	3	(18)
C. K. Prahalad
Kenneth Lieberthal
Why Focused Strategies May Be Wrong for Emerging Markets	21	(16)
Tarun Khanna
Krishna Palepu
Competing with Giants: Survival Strategies for Local Companies in Emerging Markets	37	(20)
Niraj Dawar
Tony Frost
Troubles Ahead in Emerging Markets	57	(16)
Jeffrey E. Garten
Part II Europe and Asia
Managing in the Euro Zone	73	(14)
Introduction
Nicholas G. Carr
Asia's New Competitive Game	87	(22)
Peter J. Williamson
Part III Corporate Strategies
The Right Mind-set for Managing Information Technology	109	(18)
M. Bensaou
Michael Earl
Group Versus Group: How Alliance Networks Compete	127	(16)
Benjamin Gomes-Casseres
Making the Most of Foreign Factories	143	(24)
Kasra Ferdows
Building Effective R&D Capabilities Abroad	167	(20)
Walter Kuemmerle
The Right Way to Manage Expats	187	(14)
J. Stewart Black
Hal B. Gregersen
Clusters and the New Economics of Competition	201	(26)
Michael E. Porter
Thriving Locally in the Global Economy	227	(20)
Rosabeth Moss Kanter
Part IV Leadership
Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style An Interview with Victor Fung	247	(22)
Joan Magretta
Growth Through Global Sustainability An Interview with Monsanto's CEO, Robert B. Shapiro	269	(18)
Joan Magretta
Unleashing the Power of Learning An Interview with British Petroleum's John Browne	287	(26)
Steven E. Prokesch
Executive Summaries	313	(12)
About the Contributors	325	(6)
Index	331