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David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.
| A World Wide Rave | |
| Rules of the Rave | |
| Telling Stories | |
| When 7 = 350,000,000 | |
| Tapping the Enthusiasm of Million of Fans | |
| The World Wide Rave Empowers You | |
| You Must Ignore the Old Rules of Advertising and PR | |
| We are The World | |
| A Dream Come True | |
| Fear not: You, too, can create a World Wide Rave | |
| Girls fight back! | |
| Get out your mobile phones! | |
| Nobody Cares About Your Products (Except You) | |
| Understand buyer personas to trigger a World Wide Rave | |
| I love a good audit | |
| Stupid cancer: IÆm too young for this! | |
| Forget about your products | |
| Are you a talent fanatic? | |
| How big is your "world"? | |
| A resume? Or an e-book? | |
| What about business-to-business e-book? | |
| How to make your e-book a World Wide Rave | |
| Sex, shaving, and your oral health | |
| E-book your way to fame and fortune | |
| You canÆt do that with the Yellow Pages | |
| When not to have sex (in your e-book) | |
| A local World Wide Rave | |
| People want to do business with people | |
| No Coercion Required | |
| Unscrupulous marketing techniques | |
| Careful: Dodgy "viral marketing" sucks | |
| Ad agencies beware: Your viral campaign may be against the law | |
| Viral marketing is rarely a World Wide Rave | |
| Lose Control | |
| No strings required | |
| A top-ten unsigned band on myspace | |
| The Grateful Dead? Or Led Zeppelin? | |
| A World Wide Rave is not about sales leads | |
| Return on investment is just an excuse | |
| But we canÆt do that! | |
| Sold out, so what! | |
| Online video and the World Wide Rave | |
| LetÆs be honest | |
| Block social media sites at your own peril | |
| Do you trust your employees? | |
| WeÆre talking about people, not technology | |
| IBMÆs social computing guidelines | |
| New York Islanders win big | |
| Do you work for a company that blocks access? | |
| Put Down Roots | |
| When friends trigger as World Wide Rave | |
| Anyone can trigger a World Wide Rave | |
| Thousands of fans; one random youth soccer team | |
| Facebook applications: WhereÆs your widget? | |
| How many cities have you visited? | |
| Are you on Twitter yet? | |
| Social networking and a World Wide Rave | |
| World Wide Rant: When buzz turns negative | |
| US Airways: Coffee, tea, or a credit card application? | |
| Participating in social media | |
| Preventing a World Wide Rant | |
| How to monitor and participate in social media | |
| Create Triggers that Encourage People to Share | |
| Nothing is guaranteed to be a World Wide Rave | |
| Think like a venture capitalist | |
| Triggerstorm: Ideas for triggering a World Wide Rave | |
| Grade your web site | |
| A tool for spreading your ideas | |
| What hairstyle is best for you? | |
| When your product itself is your trigger | |
| Rate your internship experience | |
| Be first and be fast | |
| A worldwide virtual event | |
| An aerospace lecture at the gym | |
| Create a contest, you might trigger a rave | |
| Enter a contest, you might win | |
| Showcase your customers | |
| Point the World to Your (Virtual) Doorstep | |
| You can trigger a World Wide Rave if youÆre invisible | |
| Number 1 search result on Google | |
| Quoted all over the web | |
| Controlling the uncontrollable | |
| Do not read this part of the book | |
| Hire a journalist | |
| When the world come to you | |
| Stop making excuses | |
| Where the hell is Matt? | |
| What do you have to lose? | |
| Quit your job | |
| Your Challenges (A Review) | |
| Index | |
| About the Auhtor | |
| Acknowledgments | |
| David Meerman Scott, live at your event! | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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