The Worth of Art 2

by Benhamou-Huet, Judith

• ISBN13: 9782759401475
• ISBN10: 2759401472
• Format: Paperback
• Copyright: 2008-01-01
• Publisher: Assouline

Summary

$136 million for a Klimt, $71.1 million for an Andy Warhol. It's not that art is expensive but rather that money has become cheap. The art market has attracted new fortunes, redistributing important works to a rising group of collectors. Sophisticated marketing campaigns, celebrity dealers, luxurious parties, and a wealthy elite that is passionate about art all play key roles in each record-breaking sale. The Worth of Art (2) is a view from the inside - and outside - of an art world nourished by excess.

Table of Contents

Introduction	p. 10
Scaling the Everest of prices	p. 13
The power of the media	p. 15
The art market and its long history	p. 22
Art and money: an infernal couple	p. 24
Buyers and Prices	p. 26
Collectors in tune with their times	p. 27
The art market and acquired knowledge	p. 31
Picasso, the ultimate benchmark	p. 32
Buyers prefer artists from their own country	p. 35
The current mood and economy arouse sleeping empires	p. 39
Little tales of big buyers	p. 48
The new lifestyle in contemporary art	p. 48
Avant-garde taste dictated by a little old lady	p. 51
Saatchi, a collector of collections	p. 53
Discreet but efficient	p. 58
Museums buy, prices rise	p. 61
New people knocking at the door	p. 64
The Seller and the price	p. 68
Chic collections	p. 69
On the planet of decorative arts	p. 73
The French situation	p. 77
The Intermediary and the price	p. 80
Auction houses: the Shivas of the art market	p. 82
Auction houses: driving the market to the limit	p. 83
The keys to credibility for auction sales	p. 87
The auction house as private dealer	p. 92
The dealer is a brand	p. 94
The fair: the art market's new battlefield	p. 99
The Artist and the price	p. 106
The price of immaterial art	p. 108
The artist myth	p. 111
To be or not to be (a professional artist)	p. 114
Conclusion	p. 126
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