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Harold Hambrose is the CEO and founder of Electronic Ink, a design consultancy he established in 1990. His company has transformed the operations of many Fortune 500 companies by showing them new ways to collaborate, innovate, and design low-cost solutions to some of their most expensive problems. His clients include British Petroleum, Comcast, Research In Motion, McDonald's, and dozens of other industry leaders, nonprofit organizations, and govern-ment agencies.
Foreword | |
Preface: An Invisible Edge | |
Acknowledgments | |
It's Just A Product! | |
The World's Biggest Lemons | |
The Checklist | |
Failure To Communicate | |
Behind The Hype | |
The Wrench On The Front Seat | |
Inventing An Experience | |
Designing The Invisible | |
Just What We Need | |
Design To Delight | |
The Emperor's New Enterprise System | |
Software's Missing Feature | |
Who's The Customer? | |
Security Solutions: A Better Set Of Keys | |
Navigating Notre Dame | |
Communicating By Design | |
Teaching Etiquette To An ATM | |
The Reality Check | |
Form, Function, And Spirit | |
Specify Innovation | |
Stranded At Heathrow | |
Don't Blame Technology | |
The Transparent Dashboard | |
When Green Means STOP | |
Listening To The Receiver | |
öPeople Are Differentö | |
Removing Roadblocks | |
Easy As Pie: The Tale Of A Tool | |
What We Need To Know | |
Consider The Consequences | |
Lessons From The Underground | |
The Workaround Wizard | |
Continuous Education | |
Building On Assumptions | |
Sprinting Toward Second-Rate | |
Automating The Status Quo | |
Frozen In The ICU | |
The Right Team | |
Designing A New Experience | |
The Science Of Common Sense | |
A Tendency To Crash | |
Designers And The Art Of Interpretation | |
Looking At A Project From Every Angle | |
Analyzing An Emergency | |
The Other Customers | |
What Your Staff Won't Tell You | |
A Powerful Partnership | |
Find Out What You Really Need | |
The Correct Definition | |
Missing Information And Lost Limbs | |
Beyond Technology | |
Meaningful Information | |
A Shortcut Through The Warehouse | |
A Common Language | |
Hobos And Hieroglyphs | |
An Accurate Translation | |
Beautiful Data | |
What Business Hasn't Even Thought Of | |
Channeling Rivers Of Energy | |
Believe It When You See It | |
When Prototype Becomes Product | |
Envisioning The Chrysler Building | |
The Hidden Costs Of Guesswork | |
Modeling A Vision Of The Future | |
Breaking The Cycle Of Failure | |
Leave Nothing To Interpretation | |
Rethinking And Redrawing | |
Survey The Landscape | |
Picture It! | |
Showing Why | |
Restart The System | |
Find Out How They Really Feel | |
Check For Physical Evidence | |
Define Your Priorities | |
Make Sure That ôHelpö Is Helpful | |
Watch Your Language | |
Eliminate Clutter | |
Consider The Context | |
Rethink The Form | |
Take The Measure Of The Problem | |
Get An Outside Opinion | |
Your Next System | |
What Is This Thing? | |
Is This What We Really Need? | |
A $100 Million Guinea Pig? | |
Will The Basic Model Do The Job? | |
Who Will Be Using It? | |
WhatÆs It Like To Use? | |
Are The Information Displays Informative? | |
How Clearly Does It Communicate? | |
How Forgiving Is It? | |
How Will It Support Our Brand? | |
Is This Product Truly Innovative? | |
What Do Training And ôChange Managementö Really Mean? | |
What Real Information Does The Manufacturer Have About User Adoption And Effectiveness? | |
What About Those Service Contracts And Future Upgrades? | |
Maximizing Your Design Resources | |
Tough Questions For Consultants | |
Notes | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
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