Writer/Designer

by Ball, Cheryl E.; Sheppard, Jennifer; Arola, Kristin L.

• ISBN13: 9781319245054
• ISBN10: 1319245056
• Edition: 3rd
• Format: Spiral Bound
• Copyright: 2021-09-20
• Publisher: Bedford/St. Martin's

Summary

Writer/Designer is a brief, accessible text that helps you compose multimodally across a range of modes, genres, and media. You learn by doing as you write for authentic audiences and purposes.

Table of Contents

Preface for Instructors
Introduction for Students
PART ONE The Multimodal Process

1 What Are Multimodal Projects?
What Is Multimodal Composing?
Why Should Multimodal Composing Matter to You?
Writing/Designing as a Process

The Typical Writing Process
The Multimodal Composing Process
Touchpoints
? TOUCHPOINT: Understanding Multimodal Processes

How Does Multimodality Work?

Linguistic Mode
Visual Mode
Aural Mode
Spatial Mode
Gestural Mode

Understanding Modes, Media, and Affordances
CASE STUDY Mapping the Impact of COVID-19
Multimodal Affordances

? TOUCHPOINT: Mode, Media, and Affordance in Everyday Texts

WRITE/DESIGN! ASSIGNMENT: Mapping Your Multimodal Process

Write/Design! Option: Multimodal Literacy Narratives

2 How Does Rhetoric Work in Multimodal Projects?
Rhetoric and Multimodality
Analyzing a Rhetorical Situation

Author
Audience
? TOUCHPOINT: Analyzing Audience
Purpose
? TOUCHPOINT: Analyzing Purpose
Context
? TOUCHPOINT: Analyzing Context

Analyzing Design Choices

Emphasis
Contrast
Color
Organization
Alignment
Proximity
? TOUCHPOINT: Analyzing a Website’s Rhetorical Design Choices

Writing and Designing Rhetorically
CASE STUDY Analyzing the Chemeketa CC Website
WRITE/DESIGN! ASSIGNMENT: Designing a Rhetorical Analysis

Write/Design! Option: Writing a Rhetorical Analysis

3 Why Is Genre Important in Multimodal Projects?
Genre and Multimodality

Genre
Understanding Genre Conventions

Multimodal Genres: Defining the What and the How

Static and Dynamic Genres
Genre Structure and Design
? TOUCHPOINT: Finding Your Genre

Genre Analysis: Analyzing the What and the How

Analyzing Genre Conventions
Questions for Genre Analysis
? TOUCHPOINT: Analyzing Musical Genres

CASE STUDY Analyzing Multimodal Genres in Game Studies
What if the Genre Is Unclear?
WRITE/DESIGN! ASSIGNMENT: Analyzing Genre Conventions for Your Project

Write/Design! Option: Infographics as Visual-Argument Genres

4 How Do You Start a Multimodal Project?
What Are You Supposed to Produce?
Brainstorming Your Project Ideas

? TOUCHPOINT: Multimodal Brainstorming

Pitching Your Project
Designing Your Pitch

? TOUCHPOINT: Putting a Project Pitch Into Action

CASE STUDY Pitching an App for the National Gallery
Designing for Your Primary Audience
Drafting to Stakeholder Expectations

? TOUCHPOINT: Choosing a Draft Genre

Using the Feedback Loop

? TOUCHPOINT: Anticipating Feedback from Different Audiences

WRITE/DESIGN! ASSIGNMENT: Proposing to Get It All Done

Write/Design! Option: Project Timeline

5 How Do You Design and Revise with Multiple Audiences?
Designing with Your Collaborators

Strategies for Successful Collaboration
? TOUCHPOINT: Write a Team Contract
Collaborative Workflow Options
? TOUCHPOINT: Planning with a Team

Working Alone

? TOUCHPOINT: Working Alone Isnt Really Working Alone

Putting Together a Complete Draft for Your Primary Audience

Delivering Drafts for Peer Review
? TOUCHPOINT: Preparing Audiences for Feedback with a Delivery Plan

Peer Reviewing Multimodal Projects

Read/View/Use the Text
Evaluate the Text
Provide Constructive and Specific Feedback
? TOUCHPOINT: Giving Feedback on a Rough Draft

CASE STUDY Revising an Advertisement Design with Stakeholder Feedback
Revising Your Multimodal Project

Creating a Revision Plan
Finalizing Your Project
? TOUCHPOINT: Revising Your Project

Creating Documentation for Your Stakeholders

Collaborative Wiki
In-Line Comments
? TOUCHPOINT: Creating a Style Guide

Reporting and Reflecting on Your Project
WRITE/DESIGN! ASSIGNMENT: Reporting on Your Project

Write/Design! Option: Reflecting on Your Project

PART TWO The Write/Design Toolkit
6 Working with Multimodal Assets and Sources
Collecting Assets

? TOUCHPOINT: Building an Asset List

Working with Multimodal Sources

Find Credible Sources
Evaluate Sources
? TOUCHPOINT: Annotating Credible Sources in an Asset List

Copyright Issues and Ethics

Copyright
Fair Use
Permissions
When Humans Are the Text
Creative Commons
? TOUCHPOINT: Tracking Copyright and CC-Licensed Work

Citing Assets and Sources

Provide Enough Information for Readers
Use a Credible Citation Style for Your Genre
? TOUCHPOINT: Finding and Citing Sources

Organizing and Sharing Assets

Categorize Your Files Appropriately
Use Good Naming Conventions
Use Version Control
? TOUCHPOINT: Getting Your Assets In Order

7 Working with Technologies
Choosing How to Work with Technologies

? TOUCHPOINT: Learning How to Learn

Deciding Between Analog and Digital
What Does Your Audience Need?

? TOUCHPOINT: Choosing an Analog or Digital Project

Assessing Technological Affordances

? TOUCHPOINT: Conducting a Technology Review

Drafting Your Project: Static, Dynamic, and Timeline-Based Texts
Prototyping for Static Texts

Outlines
Sketches
Models
? TOUCHPOINT: Sketching a Draft

Designing Drafts of Dynamic Texts

Wireframes
Mock-Ups
? TOUCHPOINT: Drafting Your Wireframe and Mock-Up

Composing Timeline-Based Drafts

Storyboards
Scripts
Rough Cuts
? TOUCHPOINT: Drafting Your Storyboard

Getting Feedback on Your Rough Drafts
Preserving Your Assets with Metadata
Preparing for the Multimodal Afterlife

Where Are Your Project Files Located?
How Long Are You Responsible for the Project?
? TOUCHPOINT: Creating a Sustainability Plan

Index