Writing Effective Letters, Memos, and E-Mails

by Bell, Arthur H., PH.D.

• ISBN13: 9780764124532
• ISBN10: 0764124536
• Edition: 3rd
• Format: Paperback
• Copyright: 2004-09-01
• Publisher: Barrons Educational Series Inc

Summary

Provides clear, concise instruction on every form of business writing, fromraditional business letters to e-mail and other electronic communications.ointing out that effective business English begins with mastering grammarnd sentence structure.

Table of Contents

Preface	v
Introduction	vii
Chapter 1 Your Style: The Natural Voice for Professional Writing	1	(16)
Chapter 2 "Read Me" Layouts and Conventions: Eye Appeal for Persuasion, Including Fax and E-mail	17	(26)
Chapter 3 Recipes for Success: Quick Plans to Clarify Your Writing	43	(12)
Chapter 4 Here's the Good News: Letters, Memos, and E-mail That Say "Yes"	55	(10)
Chapter 5 Here's the Bad News: Letters, Memos, and E-mail That Say "No"	65	(14)
Chapter 6 Here's a Mixed Bag: Good News and Bad News	79	(14)
Chapter 7 The Extended Letter: Reports and Proposals	93	(22)
Chapter 8 Writing a Great Short Report: Making and Supporting Your Point	115	(26)
Chapter 9 Writing Winning Proposals and Short Business Plans: Designing Persuasive Arguments	141	(30)
Chapter 10 Changing and Rearranging: Fast Fixes for the Final Polish	171	(14)
Chapter 11 Difficult Letters, Memos, and E-mail: Writing for Sensitive Situations	185	(19)
Appendix A A Quick Guide to Grammar and Punctuation	204	(14)
Appendix B Converting Written Documents to Oral Presentations	218	(7)
Appendix C References for Further Reading	225	(2)
Index	227