9780205326891

Writing Proposals (Part of the Allyn & Bacon Series in Technical Communication)

by ;
  • ISBN13:

    9780205326891

  • ISBN10:

    0205326897

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2002-01-01
  • Publisher: Longman
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $76.72 Save up to $22.12
  • Buy Used
    $54.60
    Add to Cart Free Shipping

    USUALLY SHIPS IN 2-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

Summary

Writing Proposals offers a comprehensive approach to proposal development which is often not found in other books on the subject. Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two case studies to illustrate the proposal writing process. Appearing in every chapter, these case studies show readers how people invent, compose, revise, and edit proposals. For those seeking a comprehensive guide to writing proposals.

Table of Contents

Preface ix
Introduction to Proposals
1(9)
Why Do We Write Proposals?
1(1)
Rhetoric
2(2)
The Proposal Genre
4(1)
The Writing Process and Four Rhetorical Elements
5(1)
A Comment on Research Proposals
6(4)
Elmdale Hill
7(3)
Identifying Problems and Opportunities
10(22)
Two Basic Reasons for Writing Proposals
10(1)
Unsolicited and Solicited Proposals
11(3)
Determining Stasis
14(2)
A Description of the RFP Interpretation Process
16(4)
Defining the Problem or Opportunity
20(4)
Applying Stasis Questions
24(8)
What Is Elmdale Hill's Problem?
27(5)
Purpose, Readers, Context
32(23)
The Proposal-Writing Process
32(1)
The Rhetorical Situation
33(10)
International Readers and Contexts
43(2)
The Rhetorical Situation at Earl Grey
45(3)
Focusing a Writing Team with the Rhetorical Situation
48(7)
Defining the Rhetorical Situation
49(6)
Describing the Current Situation
55(21)
Why Describe the Current Situation?
55(1)
Arguing Logically
56(2)
Inventing the Situation Section
58(4)
Researching Logical Relationships
62(1)
Mapping in Teams
63(1)
Writing the Situation Section
64(3)
Lisa Miller's Situation Section
67(2)
A Note on Situation Sections in Research Proposals
69(7)
Describing the Situation in Elmdale Hill
70(6)
Developing a Plan
76(22)
The Importance of the Plan Section
76(1)
Setting Goals
77(1)
Setting Goals for the Earl Grey Project
78(1)
Answering the How Question
79(2)
Mapping a Plan for the Earl Grey Proposal
81(2)
Organizing the Plan Section
83(1)
Answering the Why Questions
83(3)
Writing the Plan Section
86(5)
A Comment on Research Methodologies
91(7)
A Plan for Creating Unity
92(6)
Describing Qualifications
98(19)
The Importance of Trust
98(1)
Types of Qualifications Sections
99(1)
What Makes You Different Makes You Attractive
100(3)
Inventing the Content of the Qualifications Section
103(4)
Writing the Qualifications Section
107(3)
Creating a Persona
110(1)
To Boilerplate or Not to Boilerplate
111(6)
Who Is Qualified for the Work?
112(5)
Introductions, Costs, and Benefits
117(25)
Framing the Body of the Proposal
117(1)
Setting the Stage: The Purpose of an Introduction
118(1)
Inventing the Introduction
119(3)
Writing the Introduction
122(2)
The Introduction to the Earl Grey Proposal
124(2)
Costs and Benefits: Concluding the Proposal
126(1)
Inventing and Writing the Conclusion
127(6)
Concluding the Earl Grey Proposal
133(9)
Beginnings and Endings
136(6)
Developing Budgets
142(19)
Budgets: The Bottom Line
142(1)
Budget Basics
143(2)
Budgeting in Teams
145(1)
Inventing a Budget
146(7)
Writing the Budget Rationale or Budget Section
153(1)
The Budget for the Earl Grey Proposal
154(7)
Money Issues
157(4)
Writing With Style
161(24)
Good Style Is a Choice, Not an Accident
161(1)
What Is Style?
162(1)
Writing Plain Sentences
163(6)
Writing Plain Paragraphs
169(7)
Persuasive Style
176(9)
Revising for Clarity and Power
181(4)
Designing Proposals
185(23)
``How You Say Something''
185(1)
How Readers Look at Proposals
186(1)
Four Principles of Design
186(13)
The Process of Designing a Proposal
199(9)
Creating a Look
204(4)
Using Graphics
208(18)
The Need for Graphics
208(1)
Guidelines for Using Graphics
209(4)
Using Graphics to Display Information and Data
213(13)
Inventing Visuals
221(5)
Putting the Proposal Together
226(39)
Seeing the Proposal as a Whole Document
226(1)
Inventing Front Matter
227(6)
Inventing Back Matter
233(3)
Revising the Proposal
236(29)
Revising and Polishing
239(6)
Example Proposal: ``A Proposal to Start a Merchants Association in Elmdale Hill''
245(8)
Example Proposal: ``Managing Office Growth: A Proposal to Earl Grey Design from Insight Systems''
253(12)
References 265(2)
Index 267

Rewards Program

Write a Review