Writing and Speaking at Work : A Practical Guide for Business Communication

by Bailey, Edward P.

• ISBN13: 9780130414458
• ISBN10: 013041445X
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: Prentice Hall

Summary

Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills. Shorter than most other business communications texts, "Writing & Speaking at Work," 4e draws from the author's years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.

Table of Contents

Preface	ix
Acknowledgments	xi
PART ONE WRITING
What Is Good Writing?	3	(3)
Developing a Good Style	6	(24)
Using Examples and Comparisons	30	(11)
Making Your Page Look Inviting	41	(17)
Making Your Main Point Easy to Find	58	(10)
Illustrating Your Ideas	68	(10)
Getting Beyond the Period and Comma	78	(14)
Learning Commonsense Rules	92	(14)
Preparing a Resume and Cover Letter	106	(13)
Documenting Your Sources	119	(10)
Making the Most of E-mail	129	(12)
PART TWO SPEAKING
What Is Business Speaking?	141	(3)
Using Good Techniques of Delivery	144	(11)
Developing a Clear Structure	155	(16)
Choosing and Designing Visual Aids	171	(21)
Giving a Presentation Using a Computer	192	(17)
Giving a Presentation Using Transparencies	209	(10)
Rehearsing, Setting Up the Room, and Overcoming Nervousness	219	(6)
Preparing an Annotated Presentation	225	(9)
Appendix A Final Project: Applying Computer Techniques	234	(2)
Appendix B Final Project: Creating Reports	236	(3)
Appendix C Formats for Letters and Memos	239	(7)
Appendix D Sample Papers	246	(15)
Index	261