Writing That Works

by Roman, Kenneth

• ISBN13: 9780060956431
• ISBN10: 0060956437
• Edition: 3rd
• Format: Paperback
• Copyright: 2010-02-22
• Publisher: HarperCollins Publications

Summary

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to include all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

-Presentations that move ideas and action

-Memos and letters that get things done

-Plans and reports that make things happen

-Fund-raising and sales letters that produce results

-Resumes and letters that lead to interviews

-Speeches that make a point

‘’Clear, concise communications that make the right point will launch your career or business to new heights.’’- Robert Seelert, Chairman, Saatchi & Saatchi PLC

‘’In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... ‘’- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

‘’Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications...‘’- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

Table of Contents

Preface: Why a Third Edition?	xi
Writing That Works	1	(6)
Don't Mumble---and Other Principles of Effective Writing	7	(29)
``I Love My Computer''	36	(9)
E-mail---the Great Mailbox in the Sky	45	(18)
Memos and Letters That Get Things Done	63	(27)
Writing for an Audience: Presentations and Speeches	90	(21)
Plans and Reports That Make Things Happen	111	(14)
Recommendations and Proposals That Sell Ideas	125	(11)
Asking for Money: Sales and Fund-Raising Letters	136	(14)
Coping with Political Correctness	150	(6)
Writing a Resume---and Getting an Interview	156	(21)
Editing Yourself	177	(6)
Making It Easy to Read	183	(8)
Other Books That Will Help You Write Better	191