Writing That Works

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2010-02-22
  • Publisher: HarperCollins Publications

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Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to include all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

-Presentations that move ideas and action

-Memos and letters that get things done

-Plans and reports that make things happen

-Fund-raising and sales letters that produce results

-Resumes and letters that lead to interviews

-Speeches that make a point

‘’Clear, concise communications that make the right point will launch your career or business to new heights.’’- Robert Seelert, Chairman, Saatchi & Saatchi PLC

‘’In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... ‘’- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

‘’Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications...‘’- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

Table of Contents

Preface: Why a Third Edition? xi
Writing That Works
Don't Mumble---and Other Principles of Effective Writing
``I Love My Computer''
E-mail---the Great Mailbox in the Sky
Memos and Letters That Get Things Done
Writing for an Audience: Presentations and Speeches
Plans and Reports That Make Things Happen
Recommendations and Proposals That Sell Ideas
Asking for Money: Sales and Fund-Raising Letters
Coping with Political Correctness
Writing a Resume---and Getting an Interview
Editing Yourself
Making It Easy to Read
Other Books That Will Help You Write Better 191

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Customer Reviews

A Communications Handbook for Managers May 11, 2011
This edition includes excellent tips on writing and controlling e-mail, it covers all the areas important to the younger generation, resumes, letters etc... I keep this textbook on my desk as a reference guide and highly recommend this text to anyone in business communications. I received this used textbook in a great condition. There is no highlighting throughout the book and the cover and pages are in really good condition. It looks brand new. The seller was also very helpful and responded to my emails very quickly.
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Writing That Works: 5 out of 5 stars based on 1 user reviews.

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