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9780670068432

Yoga, Inc. A Journey Through the Big Business of Yoga

by
  • ISBN13:

    9780670068432

  • ISBN10:

    0670068438

  • Format: Hardcover
  • Copyright: 2010-03-17
  • Publisher: Penguin Global
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List Price: $30.00

Summary

Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large "McYoga" chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks: Can yoga survive with its good karma intact?

Table of Contents

Introductionp. ix
Lights, Karma, Action!p. 1
Cowboys and Indiansp. 9
Posersp. 25
McYogap. 50
The Guru Who Laid the Golden Eggp. 61
Karma Policep. 84
Chasing a Yoga Buttp. 98
Stretching the Satyap. 118
Steal This Yogap. 141
Om for Wayward Boysp. 164
Broken Omp. 194
Epiloguep. 223
Appendixp. 227
Notesp. 231
Indexp. 251
Table of Contents provided by Ingram. All Rights Reserved.

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