You Can't Not Communicate: Proven Communication Solutions That Power the Fortune 100

by Grossman, David

• ISBN13: 9781449040789
• ISBN10: 1449040780
• Format: Paperback
• Copyright: 2009-12-01
• Publisher: Authorhouse

Summary

The reality is everything you do and say communicates SOMETHING. So as a leader, not communicating isn't an option. In fact, the most effective leaders know that their success hinges on being leadercommunicators. Book jacket.

Author Biography

David Grossman, author and award-winning leadership communication expert, has spent years posing this question to his clients: "If you know that you are constantly communicating, don't you want to do it effectively?" David has spent his career helping leaders use communication to be more successful and to become leader communicators, and he shares his insights, lessons, and strategies in his new book You Can't NOT Communicate. The ideas and skills presented in this book can help any leader, whether a seasoned veteran or a first-time manager, enhance their current level of success and become a leadercommunicator.

Table of Contents

Introduction	p. 11
The Business of Communicating	p. 17
A Leader's Role	p. 27
Understanding Your Audience	p. 37
Building Trust	p. 47
Focusing on Fundamentals	p. 55
Your Secret Weapon: The leadercommunicator™ Platform	p. 67
Messaging: Moving from Information to Inspiration	p. 75
What's Your Story? The Power of Storytelling	p. 83
Managing Change	p. 91
Communication Vehicles: How to Drive Home Your Message	p. 101
Evaluation	p. 111
Closing Thought	p. 119
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