You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

by Sandler, David; Mattson, David

• ISBN13: 9780071847827
• ISBN10: 0071847820
• Edition: 1st
• Format: Hardcover
• Copyright: 2015-03-23
• Publisher: McGraw-Hill Education

Summary

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy

"People make buying decisions emotionally and justify them logically."

That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today’s economy.

You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive and more complex sales landscape. With this powerful guide, you’ll learn how to:

• Take the lead in the "buyer/seller dance"
• Get the prospect to do most of the talking
• Have a process for answering questions from prospects
• Know when a prospect is shopping you . . . and what to do about it
• Move the relationship forward without becoming an unpaid consultant
• Master the seven steps of the "Sandler Submarine"
• Use LinkedIn as a prospecting and qualifying tool
• Establish an “up-front contract,” or call roadmap, before your face-to-face meeting
• Use online research to turn "cold calls" into warm calls

Sales professionals and teams that follow these principles—and others outlined in the book—will transform themselves from mediocre performers into selling superstars.

This new edition of You Can’t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sales operation today.

Table of Contents

Foreword by David H. Mattson, CEO,Sandler Training
Acknowledgments

CHAPTER 1 Five Steps to Help You Master the Selling Dance
CHAPTER 2 What I Did After the Cookie Crumbled
CHAPTER 3 The Evolution of a Training Program ThatWill Teach You to Succeed in Sales
CHAPTER 4 Conditioning Yourself for Success in Sales
CHAPTER 5 Break the Rules and Close More Sales
CHAPTER 6 What You Know Can Hurt You, So Dummy Up!
CHAPTER 7 Can Asking Questions Be the Answer?
CHAPTER 8 Negative Reverse Selling: The Most PotentSales Technique of All
CHAPTER 9 “Good Morning, Sir, Is That Your Sailfish?”
CHAPTER 10 Don’t Do Anything Unless You Know Why You’re Doing It!
CHAPTER 11 Stop Selling Features and Benefits
CHAPTER 12 Rude to Discuss Money? I Don’t Think So!
CHAPTER 13 Qualify Your Prospect’s Decision- Making Ability
CHAPTER 14 Fulfill the Contract and Let the ProspectClose the Sale
CHAPTER 15 Don’t Let Buyer’s Remorse Sink Your Sale
CHAPTER 16 Getting the Angle on Success

APPENDIX A Case Studies
APPENDIX B Applying the Sandler Principles to theEnterprise Selling Environment
Index