You and Your Clients: Human Relations for Cosmetology

by Edgerton, Leslie

• ISBN13: 9781562530587
• ISBN10: 1562530585
• Format: Paperback
• Copyright: 1991-10-01
• Publisher: Milady

Summary

This dynamic book teaches an effective communications style that will increase the reader's professionalism and ensure a successful future in the field of cosmetology. Anecdotes and vignettes of salon situations give readers a sense of real-life routines in the cosmetology setting. Checklists, worksheets and chapter-end summaries help improve reader retention of key concepts.

Table of Contents

Introduction	ix
Ambiguous Terms: How to Reach Common Definitions	1	(16)
The Client Talks in Many Ways: Sometimes What Someone ``Says'' Is Not What She Is Saying	17	(10)
How to Establish Yourself as the Authority: Even if It's Your First Day Out of School	27	(13)
How to Structure The Consultation	40	(18)
How to Use Magazine Photos and Other Visual Aids	58	(9)
How to Convince Your Client to Change Her Style	67	(11)
Avoiding the Pitfalls of Overselling	78	(7)
How to Convince the Client to Send You Her Friends	85	(9)
Where the Money Is: Extra Services How to Sell Perms, Color, and Other Services	94	(16)
How to Convince Your Client to Use the Professional Products	110	(25)
How to Build a Full Booking in Three Months or Less	135	(19)
How to Use Everything You've Learned	154