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9781935618546

Your Company Sucks It's Time to Declare War on Yourself

by
  • ISBN13:

    9781935618546

  • ISBN10:

    1935618547

  • Format: Paperback
  • Copyright: 2011-08-02
  • Publisher: Benbella Books

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Summary

This groundbreaking book makes three points clear: 1. The key to long-term business success is for the leader to Declare War on him/herself. 2. Only four factors lead to business failure. 3. Customer satisfaction is a curse in disguise. "Your Company Sucks" pulls back the curtain on business performance.

Author Biography

Mark Stevens is the CEO of MSCO, a global marketing and management consultancy that has served a stellar roster of clients, including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, A.I.G., The MONY Group, Environmental Systems Products, and Virgin Air. Stevens is an in-demand speaker an organizations from Wharton to RE/MAX and is a commentator on the Fox Business Network. His popular blog, "Unconventional Thinking," is ranked among the "Top 10 Marketing Blogs in the World" by blogged.com. He is the author of the bestselling book Your Marketing Sucks.

Table of Contents

Warningp. i
Your Business Woes Are Keeping You Up at Nightp. 1
Effective Leaders Create Good Company Culturesp. 15
Declare War on Complacency and Incompetencep. 33
Where Are You in the Business Lifecycle?p. 47
sYou Don't Have to Stay Where You Arep. 67
An Action Plan for Changep. 73
Woo Your Customers: The Power of the Thrillp. 85
Thrill to the Nth Degree: Learn from the Mastersp. 101
Does Your Business Thrill? Rank Your Business on the Thrill-O-Meterp. 113
The Element of Surprise: Only the Unexpected Is Thrillingp. 123
The Power of Thrilled: Six Ways to Infuse Your Business with Jet Fuelp. 133
Monetize the Thrill-A Management Road Mapp. 145
Is Your Company More Than the Sum of Its Parts?p. 173
If You Were Handed the Company, Chances Are You Don't Know How to Run Itp. 183
About the Authorp. 191
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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