Your Dream Made Easy : How to Start a Successful Business - A Step-by-Step Introduction with Worksheets

by Agonito, Rosemary, Ph.D.

• ISBN13: 9780967322001
• ISBN10: 0967322006
• Format: Paperback
• Copyright: 2000-02-01
• Publisher: New Futures Pub

Table of Contents

Introduction	7	(4)
Being an Entrepreneur	11	(6)
Your Business Dream: What Is It?	12	(1)
What Does It Take To Be An Entrepreneur?	13	(1)
Assessing Yourself As An Entrepeneur	13	(1)
What's Important To You As An Entrepreneur?	14	(2)
What Could Hurt Your Chances For Success?	16	(1)
Starting Your New Business	17	(30)
What Must Be Done: Getting Started	18	(2)
Resources To Help You In Your Great Adventure	20	(1)
Getting Your Business Started: Checklist	21	(1)
Working Out Of Your Home: Tips	22	(1)
Does Working Out Of Your Home Make Sense For You?	23	(1)
Strategies For Financing A Business	24	(3)
Financing Your Business	27	(1)
Forms of Business Organization	28	(1)
Determining Your Business Organization	29	(1)
Entry Strategies	30	(1)
Practice Designing An Entry Strategy	31	(3)
Designing Your Entry Strategy	34	(2)
Business Goals: Getting Started	36	(2)
Practice Developing Business Goals	38	(3)
Your Mission Statement, Objectives, Action Plans	41	(6)
The Business Plan	47	(18)
The Business Plan: An Introduction	48	(1)
Business Plan Contents	49	(2)
Preparing To Write Your Business Plan	51	(2)
How To Plot Startup Costs	53	(1)
Resources You Need To Get Started	54	(2)
Balance Sheet	56	(1)
Break-Even Analysis	57	(1)
Cash Flow And Income Statements	58	(1)
Cash Flow Projection Sheet	59	(1)
Income Statement Projection Sheet	60	(1)
Plotting Your Business Plan	61	(4)
Managing Your Business	65	(34)
Management and Leadership	66	(1)
Effective Time Management	67	(1)
Essentials Of Good Record Keeping	68	(1)
Planning: How-To	69	(1)
Planning Practice	70	(3)
Planning In Your Business	73	(2)
Problem Solving: How-To	75	(1)
Problem Solving In Your Business	76	(1)
Decision Making: Choices That Work	77	(1)
The Priority Of Your Business	78	(1)
The Priority Tasks In Your Business	78	(1)
The Financial Management Of Your Business: Its Importance	79	(1)
You And Budgets	79	(2)
The Financial Management Process: How It Works	81	(4)
First Year Sales Forecast: How To	85	(1)
Your First Year Sales Forecast	86	(1)
Practice Doing A Management Plan And Budgeting In Business	87	(3)
Your Management Plan	90	(1)
Your Company's Budget	90	(1)
Understanding Cash Flow	91	(1)
Strategies For Uneven Cash Flow	92	(1)
Cash Flow In Your Business	93	(1)
Monthly Cash Flow Sheet	94	(1)
Income Statement	95	(1)
Keeping Your Business Financially Sound	96	(2)
Common Financial Terms	98	(1)
Marketing and Selling Your Product or Service	99	(36)
Selling: The Bottom Line	100	(1)
The Importance Of Creativity And Flexibility	101	(2)
Understanding Target Markets	103	(1)
Your Target Market	104	(1)
The Importance of Business Image	105	(1)
How Business Image Works	106	(2)
Your Business Image	108	(1)
Personal Image in Business: Tips	109	(1)
Assessing Your Personal Image In Business	110	(1)
The ``Right Price''	111	(1)
How To Price A Product Or Service	112	(2)
Practice Pricing A Product Or Service	114	(3)
Pricing Your Product Or Service	117	(1)
The Psychology Of Effective Marketing	118	(1)
Market Research: What You Must Find Out	119	(1)
Market Research: How To Do It	120	(2)
Your Market Research	122	(1)
Understanding Product And Service Positioning	123	(1)
Practice Positioning A Product Or Service	124	(2)
Positioning Your Product Or Service	126	(1)
Marketing A Product Or Service	127	(2)
Marketing Your Product Or Service	129	(1)
Direct Response Marketing	130	(1)
Direct Response Marketing And Your Business	131	(1)
Retention Marketing	132	(1)
Your Customer Service Techniques	133	(2)
People Skills in Business	135	(36)
The Three Behavior Styles	136	(1)
Impact Of The Behavior Styles In Business	137	(1)
Assessing How Passive You Are?	138	(1)
Becoming Assertive: The Baby Step Method	139	(1)
Assertive Communication In Business	140	(1)
The Three Part Assertive Message Technique	141	(2)
Your Difficult Business Situation	143	(1)
How Body Language Communicates	144	(2)
Recognizing Non-Verbal Behaviors	146	(1)
Your Business Body Language	147	(1)
Understanding Networking	148	(1)
Obstacles In Networking	149	(1)
Networking Strategies	150	(2)
Organizing Your Networking	152	(1)
Setting Networking Objectives In Business	153	(1)
Working A Crowd	154	(1)
Understanding Negotiation	155	(1)
Feeling Comfortable With Conflict And Disagreement	156	(1)
Negotiations In Business	157	(1)
Steps In Effective Negotiation	158	(1)
Common Negotiating Techniques	159	(1)
Practice Negotiating The Deal	160	(2)
Effective Sales And Business Presentations	162	(2)
Your Sales Presentations	164	(1)
Before Hiring Employees	165	(1)
The Effective Team In Business	166	(1)
Team Stressors In Business	167	(2)
Building An Effective Business Team	169	(2)
Special Challenges For Special Folks	171	(9)
Special Challenges	172	(1)
Understanding Stereotyping	173	(1)
How Stereotyping Works	174	(1)
Recognizing Stereotyping: How It Can Affect Your Business	175	(4)
What You Can Do To Overcome Stereotyping	179	(1)
Final Thoughts	180