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9780470940211

Your Google Game Plan for Success : Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer

by
  • ISBN13:

    9780470940211

  • ISBN10:

    0470940212

  • Format: eBook
  • Copyright: 2010-09-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $29.99
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Table of Contents

Introduction
Getting Started
What's Your Game Plan for Success?
Google AdWords
Welcome to Google AdWords!
Cost-per-Click Advertising
Advanced Opportunities within Google AdWords
AdWords Tools of the Trade
Google AdWords: Analysis and Insights
Google Analytics
Welcome to Google Analytics!
The Web Analytics Industry
Sophisticated Google Analytics Features
The Technical Side of Google Analytics
Google Website Optimizer
Welcome to Google Website Optimizer
Testing Online and Basic Statistics
The Technical Side of Google Website Optimizer and Experiment Ideas
Executing Your Game Plan by Using Google Programs Together
Google AdWords and Google Analytics
Google AdWords and Google Website Optimizer
Google Analytics and Google Website Optimizer
Wrapping It All Up
Other Programs to Add to Your Game Plan
Bringing It All Together
A Life after Your Google Game Plan
Table of Contents provided by Publisher. All Rights Reserved.

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