Your Internet Cash Machine The Insiders Guide to Making Big Money, Fast!

by Vitale, Joe; Coleman Wheeler, Jillian

• ISBN13: 9780470129449
• ISBN10: 0470129441
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-01-02
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money now.

Author Biography

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm.His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include There's a Customer Born Every Minute, The Attractor Factor, and Zero Limits, all from Wiley. Joe is also a featured contributor to the hit movie and bestselling book, The Secret. Learn more at www.mrfire.com.

Jillian Coleman Wheeler is a grants and businessconsultant. She is the authorof The Other Secrets, Going Beyond the Law of Attraction, and The New American Land Rush. Her essays havealso been featured in Joe Vitale's Life's Missing Instruction Manual and Meet and Grow Rich. For more information, visit www.grantmerich.com.

Table of Contents

Acknowledgments	p. xiii
Foreword	p. xv
Building the Foundation
It All Begins with You	p. 3
Structure	p. 3
Your Life and Your Business	p. 4
What Is Your Current Situation?	p. 5
What Are Your Interests, Talents, or Expertise?	p. 7
What Are Your Desires?	p. 8
Your Ideal Day	p. 10
Guest Expert Article: Creating Abundance In Your Career	p. 11
Select the Best Business Model for You	p. 17
Bring Your Off-Line Business Online	p. 17
Guest Expert Article: Get Your Real Estate Business Online	p. 21
Sales of Physical Products	p. 23
Support Services for the World Wide Web	p. 26
News and General Information Sites	p. 26
Blogs	p. 28
Entertainment Sites	p. 31
Auction Sites	p. 33
Affiliate Sales Sites	p. 33
Social Networking Sites/Forums	p. 34
Sale of Information Products	p. 36
Education Sites	p. 37
Guest Expert Article: Educating for Entrepreneurship	p. 38
Membership Sites	p. 40
Multilevel Marketing/Network Marketing	p. 40
Guest Expert Article: Geometric Giving: The Easy Way to Donate $1 Million a Month to Charity	p. 43
Gambling and Adult Sites	p. 46
A Closer Look at Online Auctions	p. 50
Getting Started on eBay	p. 51
What to Sell?	p. 54
Pricing	p. 56
Buying for Resale on Auction Sites	p. 58
Promoting Your Auctions	p. 60
Shipping	p. 60
Timing Your Auction	p. 61
The Path of the PowerSeller	p. 62
Treat it like a Real Business	p. 63
Bells and Whistles	p. 64
How to Leverage eBay	p. 64
Guest Expert Article: eBay and Beyond	p. 65
A Closer Look at Affiliate Sales Sites	p. 70
Advantages	p. 70
Making Money as an Affiliate	p. 71
How to Select Merchant Partners	p. 72
Include Valuable Content	p. 77
Google AdSense	p. 78
Marketing through Social Networking Sites	p. 80
Guest Expert Article: Use MySpace to Build Your eBay Business	p. 81
Guest Expert Article: A New Model of Social Networking	p. 83
Create Your Own Information Products	p. 87
What Is an Information Product?	p. 87
Determining Demand	p. 88
Delivery	p. 89
Benefits of Information Products	p. 89
Guest Expert Article: What's the Best Product to Sell Online? Why, Information, of Course	p. 90
Guest Expert Article: How to Make and Sell a Video Product at Zero Cost	p. 95
The Action Steps
Set Up Your Web Site	p. 105
Equip Yourself	p. 105
Get Your Piece of Internet Real Estate	p. 106
Guest Expert Article: Profitably Naming Your New Internet Business	p. 107
Find the Best Web Host	p. 110
Set Up Your Infrastructure	p. 111
Design Your Web Site	p. 114
Physical Construction of Your Site	p. 117
The Single-Page Sales Site	p. 119
Guest Expert Article: Three Secrets to Making Your Sales Letters Sell	p. 121
Get the Word Out	p. 127
E-Mail Marketing	p. 127
Articles	p. 128
Search Engine Optimization	p. 129
Your Blog	p. 132
Branding	p. 134
Joint Ventures	p. 134
Your Affiliate Program	p. 139
Newsletters	p. 140
Newsgroups	p. 140
Press Releases/Public Relations	p. 140
Guest Expert Article: Publicity Secrets to Attain Massive Success for Your Internet Business	p. 141
Teleseminars and Webinars	p. 145
Guest Expert Article: Webinars-The Future of Online Marketing	p. 145
Other Ways to Increase Traffic and Grow Your List	p. 147
Guest Expert Article: Build Your List with Pay per Click	p. 150
Guest Expert Article: Made You Look!	p. 152
Make it Hypnotic!	p. 157
What Is Hypnotic Writing?	p. 158
The Formula for Causing Action	p. 159
The Updated Formula	p. 162
What about Your Web Site?	p. 163
How Long Is Too Long?	p. 166
How People Think	p. 167
How to Create Hypnotic Stories	p. 168
Reminders as Triggers	p. 170
Guest Expert Article: Buying Trances: The Real Secret to Hypnotic Selling	p. 171
Changing Average Writing into Hypnotic Writing	p. 176
Final Thoughts	p. 181
Grow Your Business!
It's All About Quality	p. 185
No Place to Hide	p. 186
Deliver on Customer Service	p. 186
Go Beyond Your Customer's Expectations	p. 187
Guest Expert Article: Make Sure Your Customers Actually Get the Benefits	p. 188
Build Your Business Support Network	p. 194
The Power of the Mastermind Group	p. 194
Guest Expert Article: Mastermind Groups for Internet Marketers	p. 195
The Fine Art of Delegation	p. 198
Comply with Cyber Law	p. 200
Spam	p. 200
Copyrights	p. 201
Trademarks	p. 201
Free Speech	p. 202
Guest Expert Article: Legal Issues for Internet Marketers	p. 202
Plan for Success	p. 205
Your Business Plan	p. 205
Incorporation	p. 207
Guest Expert Article: How to Predict Your Way to Wealth	p. 208
Index	p. 217
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