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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format.
YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos.
Rob Ciampa and Theresa Moore are YouTube certified professionals for Pixability, a company that focuses on helping businesses better find, analyze, and connect with audiences on YouTube. John Carucci is Entertainment News Producer for the Associated Press and author of GoPro Cameras For Dummies and Digital SLR Videography & Filmmaking For Dummies.
Introduction 1
Part I: Getting Started With YouTube Channels 7
Chapter 1: Making a Home on YouTube 9
Chapter 2: The Basics of YouTube 25
Chapter 3: Building Your Channel from the Ground Up 55
Part II: Making Good Videos and Not Making Bad Videos 77
Chapter 4: What Makes a Good Video a Good Video? 79
Chapter 5: Making Plans Both Large and Small 99
Chapter 6: Acquiring the Tools of the Trade 121
Chapter 7: Putting It All Together to Capture Some Video 139
Chapter 8: Fixing It in Post: The Edit 157
Chapter 9: Preparing for Upload Day 181
Part III: Growing and Knowing Your Audience 209
Chapter 10: Building Your Audience 211
Chapter 11: Knowing Your Audience 247
Part IV: YouTube Channels Are Serious Business 279
Chapter 12: How and Why Businesses Use YouTube 281
Chapter 13: Expanding Your Audience through YouTube Advertising 297
Chapter 14: Mining the YouTube Goldmine 331
Part V: The Part of Tens 353
Chapter 15: Ten Key Steps to Improving YouTube Search Results 355
Chapter 16: Ten Things to Know About Copyright 363
Index 371
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
