Zenobia The Curious Book of Business

by Emmens, Matt; Kephart, Beth

• ISBN13: 9781576754788
• ISBN10: 1576754782
• Format: Hardcover
• Copyright: 2008-01-10
• Publisher: Berrett-Koehler Publishers

Summary

Part Alice in Wonderland and part business fable, Zenobia is co-authored by a National Book Award finalist and winner of the 2005 Pew Fellowship in the Arts grant, and contains 14 illustrations by an award-winning artist. This creatively illustrated work about the adventures of a new hire's introduction to the fantastical company of Zenobia (and its elusive Room 133A) helps business leaders and entrepreneurs find energy in risk, opportunity in the unknown and possibility in the people all around them-to believe in something that is not yet there.

Author Biography

Matthew Emmens began his career in international pharmaceuticals with Merck & Co., Inc., in 1974. There he held a wide range of sales, marketing, and administrative positions before volunteering in 1992 to help establish Astra Merck, the joint venture between Merck and Astra AB of Sweden. He later became president and chief executive officer. In 1999 he joined Merck KGaA and established EMD Pharmaceuticals, the company’s U.S. prescription pharmaceutical business. Subsequently, he was promoted to president of the global prescription business and lived in Germany. In 2003, he joined Shire Pharmaceuticals as chief executive officer and member of the board. As CEO of Shire, Emmens has engineered an extraordinary revitalization, transforming Shire into one of the top specialty pharmaceutical companies in the world in just a few years’ time.
Beth Kephart is the award-winning author of five memoirs and a partner in Fusion Communications, a company that collaborates with leading U.S. companies on the creation of special publications. She was a 1997 Pennsylvania Council on the Arts fiction grant winner, a 1998 National Book Award finalist, a 2000 winner of a National Endowment for the Arts grant, a winner of a 2005 Pew Fellowship in the Arts grant, and a winner of the 2005 Speakeasy Poetry Prize. Her work has appeared in the New York Times, Washington Post, Chicago Tribune, Wall Street Journal Europe, Salon.com, and elsewhere. Her sixth book, Flow: The Life and Times of Philadelphia’s Schuylkill River, was pubished in the summer of 2007, and Undercover, her first novel for young adults, was recently released. Two more young adult novels are forthcoming. Please contact Beth Kephart through her blog, http://beth- kephart.blogspot.com.

Table of Contents

Preface	p. ix
Make of the Unknown an Adventure	p. 1
Take Care, Lest Your Success Lead to Ruin	p. 5
Conceive a Plan; Pursue it	p. 9
Celebrate Differences, or Watch them Breed Distrust	p. 15
Prepare for Ridicule	p. 19
Know the World will Change, Despite or Because of you	p. 31
Look for What Could Be, Not Just What is	p. 35
Step Beyond your Walls to Find Your Way	p. 43
Listen Well	p. 47
Yield Nothing to Those Who Can't See Past Themselves	p. 59
Seek the Unlikely Alliance	p. 67
Embrace the Arrival of the New	p. 75
Invent your Own Future	p. 83
Honor the Imagination	p. 91
Acknowledgments	p. 97
About the Authors and the Illustrator	p. 99
Table of Contents provided by Ingram. All Rights Reserved.