Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too

by Allis, Ryan

• ISBN13: 9780071496667
• ISBN10: 0071496661
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-16
• Publisher: McGraw-Hill Education

Summary

Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically.Now Allis shares the secrets of his lightning-fast success with you. InZero to One Million, he details his simple yet innovative evaluation system of "Market-Advantages-Return" to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth. Evaluate your business idea using the innovative MAR system Write a business plan sure to excite your investors Launch your company with minimal expenditure Boost online sales using cutting-edge marketing strategies Watch all your hard work transform into millionsDid you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women withZero to One Million.

Author Biography

Ryan P. Allis is CEO of Broadwick Corp., one of the leading providers of Web-based e-marketing communications software, and CEO of Virante Inc., a Web marketing consulting firm, which he grew to more than one million dollars in revenue.

Table of Contents

Acknowledgments	p. vii
Foreword	p. ix
Introduction	p. 1
My Story: Going from Zero to one Million	p. 5
Getting Off the Ground	p. 7
Becoming an Entrepreneur	p. 15
The 10-Step Process for Building a Company to $1 Million in Sales	p. 31
Step 1: Understand the System	p. 33
Step 2: Find Your Core Motivation	p. 49
Step 3: Evaluate Your Idea	p. 57
Step 4: Write Your Plan	p. 73
Step 5: Raise Funding or Bootstrap	p. 97
Step 6: Develop Your Product	p. 125
Step 7: Develop Your Marketing and Sales Strategy	p. 137
Step 8: Build Your Online Marketing Strategy	p. 161
Step 9: Build Your Team	p. 181
Step 10: Build Strong Systems and Scale	p. 201
Choosing to be Successful	p. 229
Steps for Success	p. 231
Appendixes
Financial Vocabulary	p. 259
Recommended Books	p. 261
Resources for Entrepreneurs	p. 265
The Mission of the Humanity Campaign	p. 267
Join the Community at Zeromillion.com	p. 273
Index	p. 275
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