The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life

by Christiansen, Rich

• ISBN13: 9780071774581
• ISBN10: 0071774580
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-10-04
• Publisher: McGraw-Hill Education

Summary

" The Zigzag Principleis founded upon rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious." Stephen R. Covey, author, The 7 Habits of Highly Effective Peopleand The Leader in Me "Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America''s prosperity once again." Alan E. Hall, entrepreneur, angel investor, venture capitalist, and cofounder of Mercato Partners " The Zigzag Principleis the new way of doing business. It will increase your chances of success by 90% and eliminate so much of the stress that business owners face." Garrett Gunderson, New York Timesbestselling author of Killing Sacred Cows " The Zigzag Principlehas revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle!" Curtis Blair, cofounder and General Manager, Froghair "Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won''t steer you wrong." Roy H. Williams, author of the New York Timesand Wall Street Journalbestselling Wizard of Adstrilogy "I don''t believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you''ve already made some mistakes then you''ll find The Zig Zag Principleto be a no b.s. guide to starting, nurturing and succeeding at entrepreneurship." Jeffrey Eisenberg, author of the New York Timesand Wall Street Journalmarketing bestsellers Call to Actionand Waiting For Your Cat To Bark? "Entrepreneurs, you need not fear failure anymore! With The Zigzag Principlein hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book." Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc, Dallas, Texas " The Zigzag Principleisn't feel-good fluffit is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to." Moe Abdou, Principal and founder, 33 Voices " The Zigzag Principleis more powerful than the 'release and iterate' mentality which is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principlwill keep folks like me out of financial hot water." David McInnis, founder of PRWeb.com and founder and CEO of Cranberry LLC, Venture Partners "Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principleto make complex things simple and the difficult easyand it works! It will help you get where you want to be with more confidence and certainty." Murray Smith, New York Timesbestselling coauthor of The Answerand CEO of MainStreetMentor.com "Whether you are a parent, an entrepreneur, a factory worker, or a middle manger, The Zigzag Principlewill provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible." Joseph Grenny, New York Timesbestselling coauthor of Influencer: The Power to Change Anything " The Zigzag Principledelivers the epiphany of the decade for business owners. These strategies are non-intuitive, but proven to be solid and dependable, which is why this is such an important work. Not only will you profit faster than you thought possible, you''ll also enjoy greater balance and fulfillment in the process." Leslie Householder, Award-winning bestselling author of The Jackrabbit Factor: Portal to Genius

Table of Contents

Acknowledgments	p. vii
Introduction: Deliberate Detours	p. 1
Assessing Resources What's in Your Pocket?	p. 13
Beacons in the Fog and Catalyzing Statements	p. 35
Values A Firm Foundation	p. 59
Zig Number 1 Drive to Profitability	p. 81
Zag Number 2 Adding Processes and Resources	p. 105
Zig Number 3 Adding Scale	p. 127
Boundaries and Guardrails	p. 143
Rewards Finding Hidden Treasures	p. 161
Avoiding the All-or-Nothing Trap	p. 179
Index	p. 193
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