Business Communication Essentials

by Bovee, Courtland L.; Thill, John V.

• ISBN13: 9780136084419
• ISBN10: 0136084419
• Edition: 4th
• Format: Paperback
• Copyright: 2010-01-01
• Publisher: Prentice Hall

Summary

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands theyrs"ll face on the job. Only Boveacute;e/Thill texts thoroughly address the new-media skills that employees are expected to have in todayrs"s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.] Building a Career with Your Communication Skills; Understanding Business Communication in Todayrs"s Workplace; Mastering Interpersonal Communication; Planning & Writing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Understanding and Planning Reports and Proposals; Composing and Completing Reports and Proposals; Developing Oral and Online Presentations; Building Careers and Writing Reacute;sumeacute;s; Applying and Interviewing for Employment MARKET: The business world changes constantly, and professionals must keep their skills up to date. New communications technologies are changing the way firms and customers do business, creating an interactive marketplace. Learn what Web 2.0 can do for you!

Table of Contents

Prologue: Building a Career with Your Communication Skills

Business Communication Foundations

Understanding Business Communication in Todays Workplace

Mastering Interpersonal Communication

The Three-Step Writing Process

Planning Business Messages

Writing Business Messages

Completing Business Messages

Brief Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Longer Business Messages

Understanding and Planning Reports and Proposals

Composing and Completing Reports and Proposals

Developing Oral and Online Presentations

Employment Messages and Job Interviews

Building Careers and Writing Rsums

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Index

Table of Contents provided by Publisher. All Rights Reserved.