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Directed primarily toward college/university students, this text also provides practical content to current and aspiring industry professionals.
Bovée/Thill provides real-world training for the business world of today and tomorrow. The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders.
Note: This is the standalone book, if you want the book/access code order the ISBN below:
0133131114 / 9780133131116 Business Communicaton Today Plus MyBCommLab with Pearson eText -- Access Card Package
Package consists of:
0132971291 / 9780132971294 Business Communication Today
0132992191 / 9780132992190 MyBCommLab with Pearson eText -- Access Card -- for Business Communication Today
PART I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION 1. Achieving Success through Effective Business Communication 2. Mastering Team Skills and Interpersonal Communication 3. Communicating in a World of Diversity
PART II. APPLYING THE THREE-STEP WRITING PROCESS 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages
PART III. CRAFTING BRIEF MESSAGES 7. Electronic Media 8. Social Media 9. Visual Media 10. Writing Routine and Positive Messages 11. Writing Negative Messages 12. Writing Persuasive Messages
PART IV. SUPPORTING MESSAGES WITH QUALITY INFORMATION 13. Finding, Evaluating, and Processing Information
PART V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS 14. Planning Reports and Proposals 15. Writing and Completing Reports and Proposals
PART VI. DESIGNING AND DELIVERING ORAL AND ONLINE PRESENTATIONS 16. Developing Oral and Online Presentations 17. Enhancing Presentations with Slides and Other Visuals
PART VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS 18. Building Careers and Writing Résumés 19. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents Appendix B. Documentation of Report Sources Appendix C. Correction Symbols
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.