Case Studies in Japanese Management

by Haghirian, Parissa; Gagnon, Philippe; Dhamen, Ali Al; Agulhon, Vincent; Bi, Chenming

• ISBN13: 9789814340878
• ISBN10: 9814340871
• Format: Hardcover
• Copyright: 2011-09-30
• Publisher: World Scientific Pub Co Inc

Summary

This book provides a new opportunity for corporate strategy analysis within a Japanese context. It is the first academic textbook to be published in English which regroups case studies to emphasize key concepts in Japanese management. Where previous literature has set a separate focus on cultural, managerial and strategic variables, a holistic look is now taken at their influence on effective decision-making.Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis.The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting.The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.

Table of Contents

About the Authors	p. ix
What Can We Learn from Japanese Management?	p. 1
Entering the Japanese Market	p. 9
You Can't Please All of the People All of the Time: Wal-Mart's Adventures in Japan	p. 11
How eBay Got Outbid: Initial Failure and Market Re-entry in Japan	p. 37
Nintendo - The 800-Pound Gorilla Returns	p. 53
NTT DoCoMo: Beyond i-mode and FOMA	p. 81
Xbox in the Land of the Rising Sun	p. 109
Big Gulps and Big Business: Seven-Eleven Japan and the New Keiretsu	p. 121
Sony Playstation 3 (PS3): Phoenix from the Flames?	p. 147
Marketing Management in Japan	p. 161
Rise and Fall of the Japanese Luxury Market	p. 163
Toyota Lexus: Number One at Home but Struggling at Home	p. 185
Dealing with Crisis	p. 201
Schindler Elevators and the Challenges of the Japanese Market	p. 203
Lost in Translation? Toyota and the Recall Scandal	p. 231
	p. 247
Japanese Perfectionism Meets American "Easygoing-ism"	p. 249
Being Polite in Japan	p. 255
Getting More Than I Aimed For: Cultural Challenges in the Archery Club	p. 259
Future Technologies	p. 267
Japanese Car Wars - Who Will Win the Race for the Future Technology?	p. 269
Index	p. 293
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