What is included with this book?
About the Authors | p. ix |
What Can We Learn from Japanese Management? | p. 1 |
Entering the Japanese Market | p. 9 |
You Can't Please All of the People All of the Time: Wal-Mart's Adventures in Japan | p. 11 |
How eBay Got Outbid: Initial Failure and Market Re-entry in Japan | p. 37 |
Nintendo - The 800-Pound Gorilla Returns | p. 53 |
NTT DoCoMo: Beyond i-mode and FOMA | p. 81 |
Xbox in the Land of the Rising Sun | p. 109 |
Big Gulps and Big Business: Seven-Eleven Japan and the New Keiretsu | p. 121 |
Sony Playstation 3 (PS3): Phoenix from the Flames? | p. 147 |
Marketing Management in Japan | p. 161 |
Rise and Fall of the Japanese Luxury Market | p. 163 |
Toyota Lexus: Number One at Home but Struggling at Home | p. 185 |
Dealing with Crisis | p. 201 |
Schindler Elevators and the Challenges of the Japanese Market | p. 203 |
Lost in Translation? Toyota and the Recall Scandal | p. 231 |
p. 247 | |
Japanese Perfectionism Meets American "Easygoing-ism" | p. 249 |
Being Polite in Japan | p. 255 |
Getting More Than I Aimed For: Cultural Challenges in the Archery Club | p. 259 |
Future Technologies | p. 267 |
Japanese Car Wars - Who Will Win the Race for the Future Technology? | p. 269 |
Index | p. 293 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.