Communication for the Workplace: An Integrated Language Approach (NetEffect Series)

by Ettinger, Blanche; Perfetto, Edda L.

• ISBN13: 9780130826688
• ISBN10: 0130826685
• Edition: 2nd
• Format: Paperback
• Copyright: 2001-01-01
• Publisher: Prentice Hall

Summary

For courses in Business Communication and Business Writing. Using a developmental, hands-on approach, this text/workbook helps students master the basic English skills that are essential to write effective business correspondence, to recognize language errors, and to develop decision-making and problem-solving skills. Its step-by-step focus and unique industry-specific format encourages students to review, reinforce, and apply their knowledge in situations that relate directly to the workplace. From the very beginning of the book, students are continually involved in the learning process through a wide variety of drills, exercises, case problems, and assessment activities that help them progress from a novice level of writing to a stage where they are confident in expressing their ideas.

Table of Contents

Banking on Good Sentence Structure	1	(25)
Career Field: Banking
Language Arts Recall	2	(4)
Check for Understanding	3	(1)
Building English Power: Sentence Structure	4	(1)
Building English Power: Capitalization	5	(1)
Building Word Power	6	(1)
On the Alert	7	(1)
Industry Perspectives: Banking Trends	7	(1)
Editing Power	8	(2)
Writing Practicum	10	(6)
Writing in Complete Thoughts	11	(1)
Combining Sentences	11	(1)
Developing Meaningful Paragraphs	12	(1)
Writing Pointers	13	(1)
Model Informational Letter	14	(1)
Model Promotional Letter	15	(1)
Writing Power: Composing Correspondence	16	(3)
Promotional Letter	16	(1)
Informational Letter	17	(1)
Promotional Letter	18	(1)
Promotional Letter	19	(1)
(Optional) Personal Business Letter	19	(1)
Understanding Power: Interpreting a Personal Loan Application Form	19	(6)
Assessment: Chapter 1	22	(3)
Insuring Subject-Verb Agreement	25	(20)
Career Field: Insurance
Language Arts Recall	26	(2)
Check for Understanding	26	(1)
Building English Power: Subject-Verb Agreement	27	(1)
Building Word Power	28	(1)
On the Alert	29	(1)
Industry Perspectives: Insurance Programs	29	(2)
Editing Power	31	(2)
Writing Practicum	33	(5)
Writing Opening and Closing Sentences	33	(1)
Writing for Correct Sentence Structure	34	(1)
Writing Pointers	35	(1)
Model Sales Letter	36	(1)
Model Notification Letter	37	(1)
Writing Power: Composing Correspondence	38	(2)
Notification Letter	38	(1)
Informational Letter	39	(1)
Informational Letter	39	(1)
Sales Letter	40	(1)
(Optional) Personal Business Letter	40	(1)
Understanding Power: Completing an Insurance Quotation Request	40	(5)
Assessment: Chapter 2	42	(3)
Investing in Subject-Verb Agreement	45	(22)
Career Field: Finance/Investments
Language Arts Recall	46	(3)
Check for Understanding	47	(1)
Building English Power: Subject-Verb Agreement	48	(1)
Building Word Power	49	(1)
On the Alert	50	(1)
Industry Perspectives: Investments	50	(2)
Editing Power	52	(2)
Writing Practicum	54	(6)
Rearranging Sentences for Continuity of Ideas	54	(1)
Inappropriate Phrases	55	(1)
Writing Pointers	56	(1)
Model Invitation Letter	57	(1)
Model Letter of Request	58	(1)
Model Response to a Letter of Request	59	(1)
Writing Power: Composing Correspondence	60	(2)
Promotional Letter	60	(1)
Response to a Request	61	(1)
Invitation Letter	61	(1)
Request Letter	62	(1)
(Optional) Personal Business Letter	62	(1)
Understanding Power: Reading and Interpreting Stock Exchange Quotations	62	(5)
Assessment: Chapter 3	65	(2)
Telecommunicating with Verbs	67	(22)
Career Field: Telecommunications
Language Arts Recall	68	(2)
Check for Understanding	69	(1)
Building English Power: Verb Tense	69	(1)
Building Word Power	70	(2)
On the Alert	71	(1)
Industry Perspectives: Telecommunications	72	(1)
Editing Power	73	(2)
Writing Practicum	75	(5)
Changing Verb Tense from Present to Past	75	(1)
Changing Verb Tense from Present to Present Perfect	76	(1)
Writing Pointers	77	(1)
Model Letter of Complaint	78	(1)
Model Letter of Apology	79	(1)
Writing Power: Composing Correspondence	80	(9)
Rewrite a Poorly Written Letter of Apology	80	(1)
Memorandum on Price Increase	81	(1)
Letter of Complaint	82	(1)
Letter of Apology	82	(1)
(Optional) Personal Business Letter	82	(1)
Understanding Power: Interpreting Newspaper Advertisement Page	82	(3)
Assessment: Chapter 4	85	(4)
Lots of Commas in Real Estate	89	(24)
Career Field: Real Estate
Language Arts Recall	90	(2)
Check for Understanding	90	(1)
Building English Power: Comma-Conjunction	91	(1)
Building Word Power	92	(2)
On the Alert	93	(1)
Industry Perspectives: Home Mortgages	94	(1)
Editing Power	95	(2)
Writing Practicum	97	(9)
Use of Adjectives and Adverbs	98	(1)
Comparative and Superlative Adjective Forms	99	(1)
Correct Word Choice	99	(1)
Converting from Passive to Active Voice	100	(1)
Writing Pointers	101	(2)
Model First Stage of a Collection Letter	103	(1)
Model Second Stage of a Collection Letter	104	(91)
Model Final Stage of a Collection Letter	195
Writing Power: Composing Correspondence	106	(2)
Rewrite of Poorly Written Collection Letter, Second Stage	106	(1)
Collection Letter, Final Stage	106	(1)
Collection Letter	107	(1)
Letter of Request	107	(1)
(Optional) Personal Business Letter	108	(1)
Understanding Power: Interpreting a Renewal Lease Form	108	(5)
Assessment: Chapter 5	110	(3)
Maintaining Healthy Complex Sentences	113	(26)
Career Field: Health Care
Language Arts Recall	114	(3)
Check for Understanding	115	(2)
Building English Power: Introductory Clauses and Phrases and Parenthetical Expressions	117	(1)
Building Word Power	117	(2)
On the Alert	118	(1)
Industry Perspectives: Physical Fitness	119	(1)
Editing Power	120	(2)
Writing Practicum	122	(5)
Replacing Descriptive Words	122	(1)
Choosing Positive Opening Sentences in Letters of Adjustment and Refusal	123	(2)
Writing Pointers	125	(1)
Model Letter of Refusal	126	(1)
Writing Power: Composing Correspondence	127	(2)
Rewrite of Poorly Written Letter of Refusal	127	(1)
Letter of Refusal of a Claim	127	(1)
Collection Letter	128	(1)
Refusal of an Invitation	128	(1)
(Optional) Personal Business Letter	128	(1)
Understanding Power: Completing a Medical Reimbursement Form	129	(1)
Reporting Writing Power: Memo Reports	129	(10)
Information on Memo Reports	129	(2)
Writing Pointers	131	(1)
Model Informational Memo Report to Implement Change	132	(2)
Memo Report	134	(1)
Memo Report	135	(1)
Assessment: Chapter 6	136	(3)
Retailing Commas in Words, Phrases, and Clauses	139	(26)
Career Field: Retail Sales
Language Arts Recall	140	(3)
Check for Understanding	141	(1)
Building English Power: Comma Use in Series, Consecutive Adjectives, Nonrestrictive/Restrictive, Apposition, Dates, Cities and States	142	(1)
Building Word Power	143	(2)
On the Alert	145	(1)
Industry Perspectives: Retailing Trends	145	(2)
Editing Power	147	(1)
Writing Practicum	148	(5)
Parallelism	148	(3)
Writing Pointers	151	(1)
Model Letter of Reply to a Complaint	152	(1)
Writing Power: Composing Correspondence	153	(2)
Rewrite of Poorly Written Letter of Reply to Complaint	153	(1)
Reply to Customer Complaint	154	(1)
Promotional Letter	155	(1)
Reply to an Inquiry	155	(1)
(Optional) Personal Business Letter	155	(1)
Understanding Power: Filling Out Mail Order Form	155	(1)
Report-Writing Power: Memo Reports	156	(9)
Writing Pointers	156	(2)
Model Periodic Memo Report	158	(2)
Memo Report	160	(1)
Memo Report	161	(2)
Assessment: Chapter 7	163	(2)
Check-In with the Semicolon	165	(28)
Career Field: Hospitality
Language Arts Recall	166	(2)
Check for Understanding	167	(1)
Building English Power: Commas and Semicolons	167	(1)
Building Word Power	168	(1)
On the Alert	169	(1)
Industry Perspectives: Hospitality Industry	169	(2)
Editing Power	171	(2)
Writing Practicum	173	(7)
Misplaced Modifiers	174	(2)
Dangling Modifiers	176	(1)
Correct Modifier Errors in Paragraph	176	(1)
Correct Modifier Errors in Paragraph	177	(1)
Writing Pointers	177	(1)
Model Letter of Inquiry	178	(1)
Model Letter of Response to an Inquiry	179	(1)
Writing Power: Composing Correspondence	180	(2)
Response to a Letter of Inquiry	180	(1)
Letter of Inquiry	180	(1)
Complaint Letter	181	(1)
Memorandum to Staff	181	(1)
(Optional) Personal Business Letter	182	(1)
Understanding Power: Planning a Sales Meeting To Be Held at a Hotel	182	(2)
Report Writing Power: Internal Business Proposal	184	(9)
Business Proposals	184	(1)
Writing Pointers	184	(1)
Model Internal Proposal	185	(3)
BusinessProposal	188	(1)
Business Proposal	189	(2)
Assessment: Chapter 8	191	(2)
Marketing Possessives	193	(26)
Career Field: Marketing
Language Arts Recall	194	(3)
Check for Understanding	195	(1)
Building English Power: Possessives	196	(1)
Building Word Power	197	(1)
On the Alert	198	(1)
Industry Perspectives: Marketing Changes for the 2000s	198	(2)
Editing Power	200	(2)
Writing Practicum	202	(4)
Sentence Rewrite for Clarity	202	(1)
Writing Pointers	203	(1)
Model Memorandum for Announcement of Bad News	204	(1)
Model Letter of an Announcement of Bad News	205	(1)
Writing Power: Composing Correspondence	206	(1)
Bad News Letter	206	(1)
Letter of Inquiry	206	(1)
Memorandum to Sales Staff	207	(1)
Promotional Letter	207	(1)
(Optional) Personal Business Letter	207	(1)
Understanding Power: Filling Out a Purchase Order	207	(2)
Report Writing Power: External Business Proposal	209	(10)
Writing Pointers	209	(2)
Model Transmittal Letter to Accompany an External Business Proposal	211	(1)
Model Business Proposal	212	(4)
External Business Proposal	216	(1)
Assessment: Chapter 9	217	(2)
Traveling with Colons and Pronouns	219	(30)
Career Field: Travel and Leisure
Language Arts Recall	220	(4)
Check for Understanding	222	(1)
Building English Power: Colons and Pronouns	223	(1)
Building Word Power	224	(2)
On the Alert	225	(1)
Industry Perspectives: Travel Industry	226	(2)
Editing Power	228	(2)
Writing Practicum	230	(4)
Pointing and Limiting Adjectives	230	(1)
Writing Sentences for Conciseness and Clarity	231	(1)
Writing Paragraphs for Conciseness and Clarity	232	(1)
Model Letter of Notification	233	(1)
Writing Power: Composing Correspondence	234	(2)
Memorandum to Staff	234	(1)
Letter of Response	234	(1)
Letter of Notification	235	(1)
Informational Letter	235	(1)
(Optional) Personal Business Letter	235	(1)
Understanding Power: Reading and Interpreting Timetables	236	(1)
Report Writing Power: Formal Reports	237	(12)
Writing Pointers	237	(2)
Model Outline	239	(1)
Model Formal Informational Report	240	(4)
Model of Endnotes	244	(1)
Formal Report	245	(1)
Assessment: Chapter 10	246	(3)
Governing Quotations	249	(28)
Career Field: Government
Language Arts Recall	250	(3)
Check for Understanding	251	(1)
Building English Power: Quotation Marks	252	(1)
Building Word Power	253	(2)
On the Alert	254	(1)
Industry Perspectives: Famous Quotations Reflecting American Attitudes	255	(1)
Editing Power	256	(2)
Writing Practicum	258	(6)
Using Prepositions Correctly	258	(2)
Puzzling Words	260	(2)
Writing Pointers	262	(1)
Model Information Public Relations Letter to County Constituents	263	(1)
Writing Power: Composing Correspondence	264	(2)
Informational Letter to Community	264	(1)
Public Relations Informational Letter to Town Residents	264	(1)
Informational Letter	265	(1)
Public Relations Letter to Concerned Residents	265	(1)
(Optional) Citizen's Complaint Letter to Government	266	(1)
Understanding Power: Interpreting Charts	266	(1)
Report Writing Power: News Release	267	(3)
Writing Pointers	267	(2)
Model News Release	269	(1)
News Release	270	(7)
Report Writing Power: Minutes of Meeting	271	(1)
Writing Pointers	271	(1)
Model Minutes of Meeting	272

Excerpts

Preface The second edition ofCommunication for the Workplaceis the outgrowth of user experiences in the learning process as observed and assessed by the authors. This revision continues to challenge learners to develop mastery of language skills and written communications. Its "no-frills" approach helps learners get right to the core of basic problems in written communications. From the very beginning of the book, users are involved in the learning process with drills, reinforcement exercises, case problems, and assessment activities. Learners are encouraged to develop their critical thinking, decision-making, and problem-solving skills. The text helps users progress from a novice level of writing to a stage at which they are more confident in expressing their ideas. This user-friendly text-workbook can be used individually, in cooperative group learning, and in traditional classroom settings. It is an excellent reference guide because it has an abundance of information on English usage and business writing. The goal of this book is to make each user a better and more successful communicator. The authors thank the colleagues, students, and support staff who have made helpful suggestions and comments.