E-Commerce : Business, Technology, Society

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2003-08-01
  • Publisher: Addison-Wesley
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E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.

Table of Contents

Auctions, Portals, and Communitiesp. 724
Sam's Club: From Big Box to Big Auctionp. 725
Auctionsp. 727
Defining and Measuring the Growth of Auctions and Dynamic Pricingp. 728
Why Are Auctions So Popular? Benefits and Costs of Auctionsp. 729
Insight on Society: Amazon Tries Dynamic Pricingp. 730
Benefits of Auctionsp. 731
Risks and Costs of Auctions for Consumers and Businessesp. 733
Market-Marker Benefits: Auctions as an E-commerce Business Modelp. 734
Types and Examples of Auctionsp. 735
Internet Auction Basicsp. 735
Types of Auctionsp. 737
Auction Solution Providers for Businessp. 744
When to Use Auctions (and for What) in Businessp. 744
Seller and Consumer Behavior at Auctionsp. 747
Seller Profits: Arrival Rate, Auction Length, and Number of Unitsp. 747
Auction Prices: Are They the Lowest?p. 747
Consumer Trust in Auctionsp. 749
When Auction Markets Fail: Fraud and Abuse in Auctionsp. 750
E-commerce in Action: eBay.comp. 750
E-commerce Portalsp. 750
The Growth and Evolution of Portalsp. 752
Types of Portals: General Purpose and Vertical Marketp. 754
Insight on Business: Death of a Portal--The Demise of Excite@Homep. 755
Portal Business Modelsp. 757
E-commerce in Action: Yahoo! Inc.p. 760
Online E-commerce Communitiesp. 761
What Is a Community? What Is a Virtual Community?p. 762
The Difference Between Online Communities and Portalsp. 763
The Growth of Online Communitiesp. 764
Commerce and Communities: Moral Boundariesp. 764
Types of Online Communities and Their Business Modelsp. 766
Changing Business Models of Online Commercial Communitiesp. 768
Community Features and Technologiesp. 769
Insight on Technology: Infopop and the Ultimate Bulletin Boardp. 770
Commercially Sponsored Communities: Business Uses of Communityp. 772
E-commerce in Action: Alloy, Inc.p. 773
Case Study iVillage Struggles to Find Its Marketspacep. 774
Reviewp. 779
Key Conceptsp. 779
Questionsp. 784
Projectsp. 785
Web Site Resourcesp. 785
Online Content Providers: Digital Mediap. 786
Learning Objectivesp. 786
The Wall Street Journal Onlinep. 787
Online Contentp. 789
Content Audience and Market: Where Are the Eyeballs and the Money?p. 789
Media Utilizationp. 789
Internet and Traditional Media: Cannibalization Versus Complementarityp. 790
Media Revenuesp. 791
Growth of the Online Content Audiencep. 792
Free or Fee?p. 793
Media Industry Structurep. 794
Media Convergence: Technology, Content, and Industry Structurep. 794
Technological Convergencep. 795
Content Convergencep. 796
Industry Convergencep. 798
Challenges and Risks in Media Convergencep. 798
Online Content Revenue Models and Business Processesp. 800
Making a Profit With Online Content: From Free to Feep. 803
Key Challenges Facing Content Producers and Ownersp. 803
Technologyp. 803
Costp. 805
Consumer Attitudesp. 805
Distribution Channels and Cannibalizationp. 805
Insight on Business: Netlibrary vs. The "Tower of Dead Trees"p. 806
Rights Managementp. 807
The Online Publishing Industry: Newspapers, Books, and Magazinesp. 808
Online Newspapersp. 808
Audience Size and Growthp. 808
Contentp. 809
Online Newspaper Revenue Models and Resultsp. 810
Convergencep. 811
Challengesp. 812
Books: The Evolution of E-booksp. 813
E-booksp. 814
Book Audience Size and Growthp. 816
Content: Advantages and Disadvantages of E-booksp. 818
E-book Industry Revenue Modelsp. 819
Convergencep. 821
Insight on Society: The Evolving E-bookp. 824
Magazines: Online "Zines"p. 825
Audience Size and Growthp. 826
Contentp. 828
Online Magazine Revenue Modelsp. 828
Convergencep. 831
E-commerce in Action: CNET Networks, Inc.p. 831
The Online Entertainment Industryp. 831
Entertainment Audience Size and Growthp. 832
Traditional Entertainmentp. 832
Nontraditional Online Entertainmentp. 832
Contentp. 833
Online Entertainment Industry Revenue Modelsp. 835
Convergencep. 836
E-commerce in Action: Disneyp. 839
Insight on Technology: A Movie for Your Handheld?p. 840
Case Study Oligopoly: The Future of the Internet Content Industry?p. 842
Reviewp. 845
Key Conceptsp. 845
Questionsp. 852
Projectsp. 853
Web Site Resourcesp. 853
Referencesp. 854
Indexp. 857
Table of Contents provided by Syndetics. All Rights Reserved.

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