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| Forecasting Frameworks | |
| The Fashion Forecasting Process | |
| Introducing Innovation | |
| The Direction of Fashion Change | |
| Cultural Indicators | |
| Fashion Dynamics | |
| Colour Forecasting | |
| Textile Development | |
| The Look: Design Concepts and Style Directions | |
| Marketplace Dynamics | |
| Consumer Research | |
| Sales Forecasting | |
| Forecasting at Work | |
| Competitive Analysis | |
| Presenting the Forecast | |
| Text Features | |
| Resource Pointers providing addresses for Web-based forecasting information | |
| Profiles of forecasting professionals | |
| Chapter activities reinforcing content | |
| Case Studies based on situations prevalent in the textile and apparel industry | |
| Lists of periodical, broadcast and online information sources | |
| Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services | |
| Glossary of key terms | |
| New to this Edition | |
| An 8-page 4-colour insert that demonstrates important theories in fashion forecasting | |
| New career studies and profiles of fashion professionals | |
| Methods explaining how to prepare a forecastiong portfolio | |
| Updated illustrations and discussion questions | |
| Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions | |
| PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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