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9780074704837

Health Promotion Strategies and Methods

by ; ; ; ;
  • ISBN13:

    9780074704837

  • ISBN10:

    0074704834

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1999-10-13
  • Publisher: MCG
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Supplemental Materials

What is included with this book?

Summary

The revised edition of this highly successful title continues as an easy to read and practical guide to understanding and implementing health promotion programs for students and practitioners. It encompasses a vast range of health and disease topics and covers individuals, groups and whole populations. This edition focuses on the process of health promotion and explains the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or locale. Written using clear, concise text, the theory is supported by contemporary academic research, literature and practice, and accompanied by diagrams, tables and illustrations

Table of Contents

Towards Better Health.

Health & Human Behavior.

Focus on the Individual.

Focus on Groups.

Focus on Populations 1-Social Marketing & the Media.

2-Community Organization & Community Development.

Focus on Populations.

3-Environmental Adaptations.

Selecting the Right Strategies & Methods-What Works.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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