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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
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Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.
0133457087 / 9780133457087 Managerial Economics Plus NEW MyEconLab with Pearson eText -- Access Card Package
Package consists of:
013314612X / 9780133146127 NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics
0321566440 / 9780321566447 Managerial Economics
Table of Contents:
Chapter 1 Introduction
Chapter 2 Supply and Demand
Chapter 3 Empirical Methods
Chapter 4 Consumer Choice
Chapter 5 Production
Chapter 6 Costs
Chapter 7 Firm Organization and Market Structure
Chapter 8 Competitive Firms and Markets
Chapter 9 Monopoly
Chapter 10 Pricing with Market Power
Chapter 11 Oligopoly and Monopolistic Competition
Chapter 12 Game Theory and Business Strategy
Chapter 13 Strategies Over Time
Chapter 14 Uncertainty
Chapter 15 Asymmetric Information and Contracts
Chapter 16 Government and Business
Chapter 17 Global Business
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