Marketing 2012

by Pride, William M.; Ferrell, O. C.

• ISBN13: 9781111526191
• ISBN10: 1111526192
• Additional ISBN(s): 9780547167466, 9781133939252
• Edition: 16th
• Format: Paperback
• Copyright: 2011-01-12
• Publisher: South-Western College Pub
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Summary

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.