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9780073381169

Marketing Management : A Strategic Decision-Making Approach

by ; ;
  • ISBN13:

    9780073381169

  • ISBN10:

    0073381160

  • Edition: 7th
  • Format: Paperback
  • Copyright: 2009-02-20
  • Publisher: McGraw-Hill/Irwin
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Supplemental Materials

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Summary

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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