Mass Media in a Changing World with Media World 2.0 DVD-ROM

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  • Edition: 2nd
  • Format: Package
  • Copyright: 2007-01-30
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies.

Table of Contents

Introduction: Media in a Changing World
Chapter Opener: The Convergence Generationp. 2
Media Literacyp. 5
Media Criticismp. 5
Career Preparationp. 5
The Critic versus the Practitionerp. 6
Basic Termsp. 6
Media Historyp. 11
Understanding Today's Media Industriesp. 12
American Dominance of World Mediap. 12
Cultural Imperialismp. 14
Foreign Media in the United Statesp. 16
Reasons for Corporate Media Growthp. 16
Patterns of Ownershipp. 17
Media and Governments around the Worldp. 21
Media and the Audiencep. 27
Media Controversiesp. 28
Impact Issues Deal with Media's Influencep. 29
Legal issues Deal with Media Law and Regulationp. 29
Ethical Issues Deal with the Morality of Mediap. 29
The Interrelationship of Impact, Legal, and Ethical Issuesp. 30
Milestones in Media Historyp. 14
Close-Up on History: Technology and Change: The Telegraphp. 12
Close-Up on Industry: Breaking info a Media Careerp. 24
Close-Up on Controversy: The Many Meanings of Censorshipp. 30
Media Conglomeratesp. 22
Media Impact: Understanding Research and Effects
Chapter Opener: Grand Theft Auto Theory and Researchp. 34
A Brief History of Media Researchp. 37
Early Studiesp. 37
Studies into the Effects of Televisionp. 43
Marshall McLuhan and Cultural Studiesp. 45
Current Researchp. 48
Understanding Today's Media Theory and Researchp. 49
Social Science Perspectivesp. 50
Cultural Studiesp. 55
Media Theory: A Complex Wholep. 56
Controversiesp. 57
Research versus Conventional Wisdomp. 58
Limitations of Researchp. 58
The Industry's Responsep. 60
Milestones in Media Researchp. 48
Close-Up on History: Seduction of the Innocent: The Effects of Comic Booksp. 44
Close-Up on Media Theory: Media's Influence on Language: Speaking the Previously Unspeakablep. 56
Close-Up on Controversy: Does Pop Culture Make Us Smarter?p. 61
The Print Industries
Books: The Durable Medium
Chapter Opener: Da Vinci Decodedp. 66
A Brief History of Booksp. 69
Early Formsp. 69
The Printing Revolutionp. 70
The Book in Americap. 71
The Industrial Revolutionp. 72
Paperback Booksp. 73
Conglomeration and Globalizationp. 75
New Forms of the Bookp. 77
Understanding Today's Book Publishing Industryp. 79
Types of Booksp. 79
The Playersp. 82
Controversiesp. 91
Book Censorshipp. 91
The Blockbuster Syndromep. 93
Milestones in Book Publishingp. 80
Close-Up on History: Books and Slaveryp. 73
Close-Up on Industry: The Harry Potter Phenomenonp. 83
Close-Up on Controversy: A Victim of the Blockbuster Syndromep. 85
Top Publishers of U.S. Booksp. 76
Most Frequently Banned Booksp. 92
Newspapers: Where Journalism Begins
Chapter Opener: Outrunning the Boulderp. 98
A Brief History of Newspapersp. 101
The First Newspapersp. 101
The Newspaper in Early Americap. 102
Changes in the Concept of Newsp. 105
The Making of the Modern Pressp. 110
Concentration into Chainsp. 113
Leading the News Processp. 114
Changing Publication Patternsp. 116
Adapting to New Mediap. 116
Understanding Today's Newspaper Industryp. 118
The Ownersp. 118
The Newspapersp. 118
The Staffp. 124
Support Servicesp. 126
The Readerp. 128
Controversiesp. 130
Concentration of Ownershipp. 130
Lack of Diversity in the Newsroomp. 131
Other Controversiesp. 133
Milestones in U.S. Newspaper Historyp. 116
Close-Up on History: The Yellow Kidp. 109
Close-Up on Industry: USA Today Changes the Face of Journalismp. 120
Close-Up on Controversy: The Power of the Independent Pressp. 132
Top U.S. Newspaper Chains, by Daily Circulationp. 115
Largest U.S. Newspapers, by Daily Circulationp. 119
Magazines: The First of the Specialized Media
Chapter Opener: The Birth of Latinap. 138
A Brief History of Magazinesp. 141
Magazine Evolutionp. 141
General Interest Magazinesp. 143
Mass Circulation Magazinesp. 146
The Decline of General Interest Magazinesp. 149
The Rise of Special Interest Magazinesp. 149
Adapting to New Mediap. 150
Global Endeavorsp. 151
Understanding Today's Magazine Industryp. 151
Types of Magazinesp. 152
The Playersp. 157
Controversiesp. 166
The Impact of Imagesp. 167
Truth and Accuracyp. 170
Editorial Independencep. 170
Marketing Schemesp. 170
Milestones in Magazine Historyp. 152
Close-Up on History: Ladies' Home Journal Invents the Modern Women's Magazinep. 144
Close-Up on Industry: The Changing Face of Teen Magazinesp. 156
Close-Up on Controversy: Wal-Mart versus the Ladsp. 169
Major Types of Consumer Magazinesp. 154
Top Magazines by Revenuep. 157
Top Magazines by Circulationp. 158
Top Magazine Corporate Publishersp. 160
Where Magazines Are Soldp. 163
Top Magazine Coversp. 165
The Electronic Industries
Movies: Magic from the Dream Factory
Chapter Opener: The Monster That Ate the Movie Theaterp. 176
A Brief History of Moviesp. 179
Early Movie Technologyp. 179
The Trustp. 180
The Move Westp. 181
The Star Systemp. 181
Global Influence on the Art of Filmp. 182
The Golden Agep. 184
Reacting to TVp. 187
Adapting to New Mediap. 188
Global Dimensionsp. 189
Understanding Today's Movie Industryp. 190
Productionp. 191
Distributionp. 197
Exhibitionp. 202
Controversiesp. 204
Effects of Movie Viewingp. 204
Censorshipp. 208
Milestones in Movie Historyp. 190
Close-Up on History: Best American Filmsp. 185
Close-Up on Industry: Just What Does a Producer Do?p. 195
Close-up on Controversy: Smoking in the Moviesp. 206
Top Hollywood Studiosp. 193
Greatest Screenplays of All Timep. 196
All-Time Worldwide Blockbustersp. 203
Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter Opener: The iPod Revolutionp. 212
A Brief History of Recordingp. 215
Music in an Oral Culturep. 215
Early Recording Technologyp. 216
An Industry Developsp. 216
Enter Radiop. 218
Stereo and High Fidelityp. 219
Rock and Rollp. 220
Rap and Hip-Hopp. 222
The Format Wars Intensifyp. 223
Understanding Today's Recording Industryp. 227
The Major Labels: Global Goliathsp. 227
Independents: Developing Talentp. 229
The Playersp. 230
Royalties and Performance Rights Organizationsp. 233
Promotionp. 233
Distribution and Salesp. 236
The Audiencep. 237
Controversiesp. 237
The Effectsp. 239
Censorshipp. 239
Milestones in Recording Historyp. 224
Close-Up on History: Elvis Livesp. 221
Close-Up on Industry: Ani DiFranco and Righteous Babe Recordsp. 231
Close-Up on Controversy: The Shady World of Eminemp. 238
Major Music Labelsp. 228
Top-Selling Albums of All Timep. 229
Radio: The Hits Keep Coming
Chapter Opener: Satellite Warsp. 244
A Brief History of Radiop. 247
Early Developmentp. 247
The First Broadcastersp. 250
The Rise of the Networksp. 251
Early Programmingp. 252
The Golden Age of Radiop. 255
Reacting to TVp. 257
Concentration and Fragmentationp. 259
Digital Radiop. 260
Understanding Today's Radio Industryp. 261
Formatsp. 261
Ratingsp. 264
Industry Structurep. 265
Station Personnelp. 268
The Audiencep. 271
Controversiesp. 271
The Effects of Concentrationp. 272
Homogenized Programmingp. 272
Shock Radiop. 273
Hate Radiop. 273
Diversity and Censorshipp. 273
Milestones in Radio Historyp. 258
Close-Up on History: The War of the Worlds and the Power of Radiop. 256
Close-Up on Industry: Has Public Radio Gone Commercial?p. 268
Close-Up on Controversy: Howard Stern's Public Partsp. 274
Major Radio Legislationp. 254
Top Formats by Audience Listening Preferencep. 262
Largest Radio Group Ownersp. 266
Radio Station Jobsp. 270
Television: Reflecting and Affecting Society
Chapter Opener: Humiliation TVp. 280
A Brief History of Televisionp. 283
Early Technologyp. 283
Development of Technical Standardsp. 283
The Rise of Network Televisionp. 285
Enter Cablep. 290
Emerging Networksp. 291
Adapting to New Technologiesp. 293
Understanding Today's Television Industryp. 294
Delivery Systemsp. 294
Program Providersp. 301
The Ratingsp. 304
Controversiesp. 308
The Nature of Programmingp. 308
Parental Advisory Ratingsp. 312
Excessive Viewingp. 313
Milestones in Television Historyp. 294
Close-Up on History: Philo T. Farnsworth: The Unknown Father of Televisionp. 284
Close-Up on Industry: Gays on TVp. 306
Close-Up on Controversy: Wrestling, Kids, and Televised Sportsp. 310
Classic Prime-Time Programsp. 289
Top Basic Cable Channelsp. 296
Top-Rated Television Programs of All Timep. 305
The Internet: Convergence in a Networked World
Chapter Opener: Is MySpace the New Mall?p. 311
A Brief History of the Netp. 318
The Computerp. 319
The Military Roots of the Netp. 320
Going Digitalp. 321
The World Wide Webp. 323
Global Dimensionsp. 324
Cultural Diversity on the Webp. 325
Understanding Today's Internet Industryp. 326
The Architecture of the Netp. 326
The Economics of the Netp. 336
Controversiesp. 343
Control versus Freedomp. 344
Commercialism versus Public Servicep. 344
Censorshipp. 345
Privacyp. 345
Reliability of Informationp. 346
Milestones in Internet Historyp. 326
Close-Up on History: The Internet's Cold War Genesisp. 321
Close-Up on Industry: To Googlep. 340
Close-Up on Controversy: Online Predatorsp. 348
Top Internet Nationsp. 319
Top Internet Service Providersp. 328
Most Popular Web Sitesp. 329
Top Search Enginesp. 331
Emoticons and Acronymsp. 333
Information and Persuasion Industries
Electronic News: Information As Entertainment
Chapter Opener: Inside Katie Couricp. 354
A Brief History of Electronic Newsp. 356
Newsreelsp. 357
Radio Newsp. 357
Broadcast Television Newsp. 361
Cable Newsp. 365
Online Newsp. 367
Online TV Newsp. 370
Understanding Today's News Industryp. 371
News Valuesp. 371
The Playersp. 372
Controversiesp. 377
Political Biosp. 377
News as Entertainmentp. 381
Milestones in Electronic News Historyp. 368
Close-Up on History: The Hindenburg Storyp. 359
Close-Up on Industry: Matt Drudge, Pioneer Bloggerp. 368
Close-Up on Controversy: Mr. Murdoch's Warp. 380
Top Online News Sitesp. 370
Where Young People Get Their Newsp. 377
Public Relations: The Image Industry
Chapter Opener: Virtue or Villainy?p. 386
A Brief History of Public Relationsp. 389
Precursors of Public Relationsp. 389
Public Relations as a Professionp. 392
The Industry Maturesp. 394
The Changing Face of Public Relationsp. 398
Understanding Today's Public Relations Industryp. 401
The Scope of Public Relationsp. 402
Public Relations Activitiesp. 403
Public Relations Strategiesp. 405
Some Public Relations Toolsp. 410
Controversiesp. 414
The Ethics of Public Relations Tacticsp. 415
Lack of Attributionp. 418
Accountabilityp. 419
Milestones in Public Relations Historyp. 400
Close-Up on History: Rebuilding the Rockefeller Imagep. 394
Close-Up on Industry: Public Relations Jobsp. 406
Close-Up on Controversy: Media War Makingp. 416
Top Public Relations Agencies by Total Feesp. 402
Advertising: The Media Support Industry
Chapter Opener: The Subservient Chickenp. 424
A Brief History of Advertisingp. 428
Advertising Comes to Americap. 428
Ads and the Industrial Revolutionp. 429
The Advent of Advertising Agenciesp. 430
Early Industry Controlp. 431
Ads Take to the Airwavesp. 432
Diversity and Target Marketingp. 435
Globalizationp. 437
Understanding Today's Advertising Industryp. 438
The Clientp. 438
The Agencyp. 438
Advertising Objectivesp. 448
Controversiesp. 450
Advertising and Freedom of Speechp. 451
Truth in Advertisingp. 452
Ads Directed at Children and Teensp. 453
Advertiser Influence on Media Contentp. 455
Milestones in Advertising Historyp. 436
Close-Up on History: Subliminal Fraudp. 434
Close-Up on Industry: The Tribulations of Global Image Promotionp. 444
Close-Up on Controversy: Selling Alcohol to Childrenp. 454
Top Advertising Clients and the Agencies That Serve Themp. 439
Top Advertising Organizations Worldwidep. 440
Top Product Placement Programmingp. 457
Media Law and Ethics
Media Law: Understanding Freedom of Expression
Chapter Opener: Who Needs the First Admendment?p. 462
A Brief History of Media Lawp. 464
The Development of the Philosophy of Free Speechp. 464
The First Amendmentp. 466
Defining Limitsp. 467
Regulating Broadcastingp. 468
National Security and Prior Restraintp. 472
Current Trends in Media Lawp. 472
Understanding Today's Media Lawp. 475
The Legal System and Types of Lawp. 475
Protection of Rightsp. 477
Controversiesp. 488
Censorshipp. 488
Conflicting Rightsp. 490
Milestones in Media Law Historyp. 474
Close-Up on History: Sam Sheppard's Trial by Mediap. 470
Close-Up on Media Law: The Paris Hilton Videop. 485
Close-Up on Controversy: Jailing Judith Millerp. 490
Media Ethics: Understanding Media Morality
Chapter Opener: The Danish Cartoonsp. 496
A Brief History of Media Ethicsp. 499
The Print Erap. 499
The Electronic Erap. 503
The Digital Erap. 509
Understanding Today's Media Ethicsp. 510
Basic Ethical Orientationsp. 510
Conflicting Loyaltiesp. 514
Truth Telling and Its Complicationsp. 516
Controversiesp. 518
Stereotypingp. 519
Conflicts of Interestp. 519
Anonymity and Who Deserves Itp. 521
Accountabilityp. 521
Milestones in Media Ethics Historyp. 508
Close-Up on History: The Quiz Show Scandalsp. 505
Close-Up on Media Ethics: The Ethics of Photo Alterationp. 516
Close-Up on Controversy: The Guerrilla Girls' Guide to Female Stereotypesp. 520
Notesp. 527
Glossaryp. 539
Complete Timeline of Mass Media Milestonesp. 551
Creditsp. 559
Indexp. 561
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