Media Ethics : Cases and Moral Reasoning

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  • Edition: 8th
  • Format: Paperback
  • Copyright: 2009-01-01
  • Publisher: Allyn & Bacon
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Media Ethicsuses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication.Aiming to facilitate and enhance readers'ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies.Media Ethicsintroduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

Author Biography

Gerald M. Mara is Executive Associate Dean of the Graduate School of Arts and Sciences and Professorial Lecturer in Government at Georgetown University.

Table of Contents

Media EthicsCases and Moral Reasoning 8 th Edition Contents
Institutional Pressures
The New York Times
Fires Jason Blair
CNN in Baghdad
The Time Warner colossus
NBC and GM/s Pickup
The Wichita Experiment
Obesity Epidemic
Al Jeezera
The Unabomberrsquo;s Manifesto
Fabrication at theGlobe
Muhammad Cartoon Controversy
Reporters and Sources
Crisis in Darfu
Covering the Middle East
Stolen Voice Mail
Risky Foods
Social Justice
Affirmative Action in Michigan
Distributing the Internet
Sexism and World Cup Soccer
Ten Weeks at Wounded Knee
Invasion of Privacy
The Controversial Patriot Act
Bloggersrsquo; Code of Ethics?
A Prostitute on Page 12
Dead Body Photo
Persuasion in Advertising
The Commercialization of Everyday Life
ldquo;Is That a Guerilla I See?rdquo
Selling Students as a ldquo;Captive Audiencerdquo;?
DTC Advertising: Prescription Drugs as Consumer Products?
Shopping to Save the World
Advertising in an Image-Based Culture
Making the Same Different: Branding
Stereotyping Attitude
We All Know Her: The Unattainable Ideal
Real Beauty: Responsible Images?
Pitching Sex Appeal
A Responsible Parent?
The Media Are Commercial
Marketing U.S. Latindad
Gatekeepers: Closing the Door
Refusing the Invitation
Breaching the Firewall: Advertising and Editorial Content
Selling the Game
Advertisingrsquo;s Professional Culture
The Role of Codes of Ethics
The AAAA Standards of Practice
Ethics in the Everyday
Ethical Vision: Moral Muteness and Moral Myopia
What does it mean to serve clients well?
Rules of Engagement: Inclusion/Exclusion
A Womanrsquo;s Place Is hellip
Diversity in Advertising: What is it? Where is it?
Persuasion and Public Relations

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